“If you can’t measure it, you can’t improve it.”
Peter Drucker, management consultant (1909 – 2005)
Google Analytics
Performance benchmarking:
Google PageSpeed Insights – (Web hosting) Server Response Time
Pingdom
WebPageTest – Page size (Mb) vs. server requests (# of scripts, images, fonts, css files, …)
Average Web Page Size = ~2.4 Mb
Median Web Page Size = ~2.1 Mb
5 Ways to Prepare Your Website for a Virtual Fundraiser
- User Interface (UI) layout optimization:
a) landing page, b) homepage, c) site/aside areas - Content sliders
- Image optimization
- Security (SSL)
- Web hosting considerations:
SSL, HTTP/2, architecture/software (PHP 7.4), 24/7 support, (99.9%) uptime vs. server response