5 Ways to Prepare Your Website for Online Fundraising

“If you can’t measure it, you can’t improve it.”
Peter Drucker, management consultant (1909 – 2005)

Google Analytics

Performance benchmarking:
Google PageSpeed Insights – (Web hosting) Server Response Time
WebPageTest – Page size (Mb) vs. server requests (# of scripts, images, fonts, css files, …)

Average Web Page Size = ~2.4 Mb
Median Web Page Size = ~2.1 Mb

5 Ways to Prepare Your Website for a Virtual Fundraiser

  1. User Interface (UI) layout optimization:
    a) landing page, b) homepage, c) site/aside areas
  2. Content sliders
  3. Image optimization
  4. Security (SSL)
  5. Web hosting considerations:
    SSL, HTTP/2, architecture/software (PHP 7.4), 24/7 support, (99.9%) uptime vs. server response