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WordPress Website Rebuild for Dermatology Clinic

dermatology clinic website screenshot

A rebuilt website for Advanced Dermatology and Laser Institute of Seattle.

Dr. Greene’s dermatology clinic contracted with me to regain full administrative access to their WordPress site, which a marcom agency would not provide. After content was successfully migrated, I cloned the site into a new open source Theme, _S. Usability was improved  by increasing font sizes and color contrast.

Scope of Work

  • Accessibility
  • Performance Optimization
  • Search Engine Optimization
  • Security Hardening
  • Visual Layout & Design
  • WordPress Theme Development

Performance

To optimize performance, overall page size, at 802 Kb, is 67% below the median industry homepage size of ~2.4 Mb, and server requests have been reduced 42%, from 69 to 40. Accessibility benchmarks are also excellent, with a 38% improvement in Google Lighthouse’s automated accessibility metrics.

Before & After Performance Comparison

Performance MetricOld Website
New Website
Google Lighthouse: Accessibility60/10096/100
Google Lighthouse: Best Practices95/100100/100
Google Lighthouse: Mobile Speed72/10073/100
Google Lighthouse: Desktop Speed91/10091/100
Google Lighthouse: Search Engine Optimization82/10091/100
WebPageTest Speed Index1.8052.251
Total Homepage File Size1.047 Mb (230 Kb Images + 421 Kb Scripts + 117 Kb CSS + 271 Kb Fonts + 32 Kb HTML)802 Kb (416 Kb Images + 193 Kb Scripts + 87 Kb CSS + 106 Kb Fonts + 106 Kb HTML)
Total Web Server Requests69 (15 Images + 16 Scripts + 28 CSS + 7 Fonts + 1 Other + 2 HTML)40 (14 Images + 13 Scripts + 8 CSS + 3 Fonts + 1 Other + 1 HTML)
Estimated Mobile Homepage Load Time~11.4 seconds~3.4 seconds

WebPageTest Speed Index: median = ~3.591; top 10% = <1.388
In 2022, the average page size = ~2.4 Mb and median page size = ~2.1 Mb.
Database-driven websites, like WordPress, are more performance optimized when server requests are < 40 – 60.

Thank you so much. We are extremely happy.
Peggy Mesnik

Site Credits

WordPress Design + Development: Scott Marlow

Scholarships to Support Spokane Student Education

Spokane nonprofit retired teachers association website

A new WordPress-powered website for Spokane Area Retired Educator’s Association (SAREA), a member organization of Washington State School Retirees Association.

This Spokane nonprofit association lost access to their domain registrar and host, after a key stakeholder passed away. After a new domain name was secured,  site content was manually migrated into a WordPress CMS for more intuitive content editing. The new site incorporates an online application for scholarships and mini-grants awarded each fall.

Scope of Work

  • Content Migration
  • Performance Optimization
  • Search Engine Optimization
  • Security Hardening
  • Visual Layout & Design
  • WordPress Theme Development
  • WordPress Training & Consulting

Performance

Page load speed is excellent with overall page size, 273 Kb, 88% below the median homepage size. Accessibility benchmarks are also superb.

Performance MetricNew WordPress Website
Google Lighthouse: Accessibility100/100
Google Lighthouse: Best Practices100/100
Google Lighthouse: Mobile Speed70/100
Google Lighthouse: Desktop Speed91/100
Google Lighthouse: Search Engine Optimization93/100
WebPageTest Speed Index1.795
Total Homepage File Size273 Kb (218 Kb Images + 9 Kb Scripts + 45Kb CSS + 8Kb HTML)
Total Web Server Requests18 (5 Images + 4 Scripts + 8 CSS + 1 HTML)
Estimated Mobile Homepage Load Time~1.8 seconds

WebPageTest Speed Index: median = ~3.591; top 10% = <1.388
In 2022, the average page size = ~2.4 Mb and median page size = ~2.1 Mb.
Database-driven websites, like WordPress, are more performance optimized when server requests are < 40 – 60.

Site Credits

WordPress Design + Development: Scott Marlow

Building WordPress Websites, Online Forms, and Marcom Confidence

A website redesign and rebuild for Habitat for Humanity of Kitsap County. This new custom-branded WordPress website replaces a 2017 volunteer-built static HTML site, which was not mobile-friendly, despite a significant amount of site visits from mobile devices.

The WordPress CMS with a Block Editor-integrated Theme enables the new marcom staff to intuitively edit content, as well as create rich, modern layouts. Google Lighthouse benchmarks across the board were significantly improved.

Scope of Work

  • Accessibility Consulting
  • Branding & Visual Design
  • Content Migration
  • Performance Optimization
  • Search Engine Optimization
  • Security Hardening
  • WordPress Theme Development
  • WordPress Training & Consulting

Performance

Page load speed improved considerably by reducing overall page size 96% from 15.4 Mb to 618 Kb, 1/4th the median homepage size.

Before & After Performance Comparison

Performance MetricOld Website
New Website
Google Lighthouse: Accessibility41/10098/100
Google Lighthouse: Best Practices83/100100/100
Google Lighthouse: Mobile Speed58/10070/100
Google Lighthouse: Desktop Speed53/10098/100
Google Lighthouse: Search Engine Optimization50/10093/100
WebPageTest Speed Index11.3843.422
Total Homepage File Size15.336 Mb (14.6 Mb Images + 933Kb Scripts)618 Kb (148 Kb Images + 290 Kb Scripts + 133 Kb CSS + 49 Kb Fonts + 11 Kb HTML)
Total Web Server Requests40 (16 Images + 9 Scripts + 2 CSS + 8Other + 5 HTML)41 (7 Images + 15 Scripts + 15 CSS + 2 Fonts + 1 HTML)
Estimated Mobile Homepage Load Time~11.4 seconds~3.4 seconds

WebPageTest Speed Index: median = ~3.591; top 10% = <1.388
In 2022, the average page size = ~2.4 Mb and median page size = ~2.1 Mb.
Database-driven websites, like WordPress, are more performance optimized when server requests are < 40 – 60.

Site Credits

WordPress Theme Development: Scott Marlow