Webflow

Creating Usable Websites

A new mobile responsive WordPress CMS for Reclaiming Our Greatness, to replace its previous website powered by Webflow, which ROG found difficult to maintain. The project’s main objectives included providing a more intuitive editing experience, improving page load speed on mobile, and modernizing the visual look and feel of the site thru improved typography and updated imagery – including unique illustrations.

screenshot of new ROG website

ROG assists those affected by housing instability. Its trauma-informed care is designed to help BIPOC communities in King County, WA navigate complex housing, education, and justice systems with dignity and support.


Scope of Work

  • Performance Optimization
  • Search Engine Optimization
  • Security Hardening
  • Visual Layout & Design
  • WordPress Theme Development

Page load speed was significantly improved, particularly for mobile devices, by reducing file size 87% (1/3 the median size) and decreasing web server requests 75%.

Performance Metric Old Webflow Website New WordPress Site
Google Lighthouse: Accessibility 88/100 96/100
Google Lighthouse: Best Practices 82/100 93/100
Google Lighthouse: Mobile Speed 86/100 980/100
Google Lighthouse: Desktop Speed 96/100 99/100
Google Lighthouse: Search Engine Optimization 100/100 85/100
WebPageTest Speed Index 6.122 2.325
Total Homepage File Size 5.575 Mb (4.6 Mb Images + 873 Kb Scripts + 171 Kb Fonts) 715 Kb (679 Kb Images + 101 Kb Scripts + 189 Kb CSS + 175 Kb Fonts + 19 Kb HTML)
Total Web Server Requests 77 (38images + 22 scripts + 2 CSS files + 12 Fonts + 1 Other + 3 HTML) 19(6 Images + 5 Scripts + 6 CSS + 1 Font + 1 HTML)
Estimated Homepage Mobile Load Time ~6.1 seconds ~2.3 seconds

WebPage Test Speed Index: median = ~3.591; top 10% = <1.388
In 2024, the average page size = ~2.4 Mb and median page size = ~2.1 Mb.
Database-driven websites, like WordPress, are more performance optimized when server requests are < 40 – 60.

Site Credits

Visual Design: Terri Nakamura
WordPress Theme Development: Scott Marlow

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