Inclusive Websites for Inclusive Communities

screenshot Silver Glen senior cooperative website

Visual Design by Peg Ogle
WordPress Theme Development by Scott Marlow

A bright mobile-first website refresh for Silver Glen – the only cooperative community for senior independent living in King County.

The new site features a video of facility stills; an image gallery; and a community events calendar. System operating fonts were chosen to optimize site performance, with a minimum font-size of 18 pixels to improve readability for older audiences. A sitewide sidebar can promote units for sale, as needed.

 

Empowering Marketers. Strengthening Websites.

screenshot Exodus Housing website
Visual Design by Heidi Grace
WordPress Web Development by Scott Marlow

A mobile-first visual redesign for Exodus Housing–  a 501(c)(3) nonprofit that supports families fleeing domestic violence by providing access to permanent housing, tailored services and community resources.

With an overall page size of 336 Kb, 84% smaller than the industry median, and only 16 web server requests – this site receives a Pingdom performance score of 93/100.

Cushy CMS to WordPress CMS Conversion

Dumas Bay retreat center screenshot

Client: Dumas Bay Centre

Scope of Work
Accessibility Improvements
Copyediting and content migration
Front-End web development
Performance optimization
Security hardening
Search engine optimization
Visual redesign

Team: Cipalla Communications, Scott Marlow, Joan van den Berg

Dumas Bay Centre is a unique event & retreat venue owned by the City of Federal Way.

Before the website redesign, center staff were limited to editing existing website content using Cushy CMS, a WYSIWYG HTML editing tool. To add new content, city IT staff needed to upload files to the web host.

The website was migrated to a new host and WordPress was configured to allow full rich-content editing. The new mobile-friendly site features a more modern look, with image galleries, oEmbed video support, site search, SSL protection, and feedback and rental inquiry forms. All implemented with accessibility in mind.

Performance Metrics

PerformanceWordPress SiteBenchmark
Google Mobile Speed:68
Google Desktop Speed81
Pingdom87faster than 87% of tested sites
WebPageTest Speed Index1,017median = ~4,493
top 10% = <1,388
YSlow81average score = 70
Web Page Size526 KbIn 2017, average page size = ~2.4 Mb
median page size = ~1.9 Mb
Web Server Requests27< 40 – 60 recommended

 

Affiliate WordPress Website

Seattle CARES Mentoring website screenshot

Client: Seattle CARES Mentoring Movement

Scope of Work
Copyediting
Custom Photography
Front-End web development
Performance optimization
Security hardening
Search engine optimization
Visual design

Team: Cipalla Communications, van den Berg Design, Rebecca Sullivan Photography, Scott Marlow

Seattle CARES Mentoring Movement, one of 58 city affiliates, provides school-based mentoring programs for black youth, under a King County Best Starts for Kids grant. The organization needed to quickly re-launch a mobile-friendly website in preparation for a January gala, attended by Major Jenny Durkan and other city of Seattle stakeholders. The new site also had to coordinate with National CARES existing brand identity.

The new nonprofit website, powered by WordPress, was refined over several months. Features include: an event calendar, online mentor forms, rich custom photography & videography, social media & sharing integration, and SSL protection.

Performance Metrics

PerformanceWordPress SiteBenchmark
Google Mobile Speed:78
Google Desktop Speed88
Pingdom77faster than 64% of tested sites
WebPageTest Speed Index1,147median = ~4,493
top 10% = <1,388
YSlow76average score = 70
Web Page Size884 KbIn 2017, average page size = ~2.4 Mb
median page size = ~1.9 Mb
Web Server Requests58< 40 – 60 recommended

Your Partner for Accessible Websites

PAVE responsive website

Client: PAVE

Scope of Work:
Front-end web development, Performance optimization, Rebranding, Security hardening, Visual redesign, WCAG 2.0 Accessibility

Team: Scott Marlow, Tami Vileta

The Challenge

Partnership for Action, Voices for Empowerment (PAVE) and the Military Parent Technical Assistance Center needed to modernize their websites to meet WCAG 2.0 accessibility standards. Simultaneously, the organization needed a more authentic visual brand to resonate with their clients: military and civilian parents and caregivers who advocate for children and youth with disabilities.

The Solution

Our team completely re-branded and refreshed their 2 websites. Starting with a deep-dive discovery process, Pinpoint took committees from both organizations through a collaborative process to arrive at a vibrant new look and feel for each site that provided a better user experience while maintaining rigorous accessibility standards.

PerformanceWordPress SiteBenchmark
Google Mobile Speed:76
Google Desktop Speed100
Pingdom78faster than 87% of tested sites
WebPageTest Speed Index1,180median = ~4,493
top 10% = <1,388
YSlow71average score = 70
Web Page Size591 KbIn 2017, average page size = ~2.4 Mb
median page size = ~1.9 Mb
Web Server Requests47< 40 – 60 recommended