Underscores, or _s, if you prefer, is a starter WordPress Theme. It is the foundation of Automattic’s Twenty-xx Themes, which is why it’s called Underscores. It’s also called the 1000-hour head start theme because it includes years of refinements by dozens of WordPress theme experts.
Trish Wills’ new mobile-friendly website features easy-to-update product Posts that customers can browse by category. A modern, minimalist design draws visitors eyes to product details, with descriptions in a readable, classic serif/sans-serif typeface.
The previous non-mobile responsive site had been developed with a custom database that store employees could no longer update in-house. The new WordPress site allows any staff member to publish and edit new inventory as it arrives.
With a homepage size of 223 Kb, and only 23 web server requests – this store site scores in Google’s 90th percentile for page load speed.
Team: Pinpoint Strategic Communications, Scott Marlow, Charles Cotugno F2VM (Fitzer, Fitzer, Veal, McAmis) is one of Washington State’s premier trial law firms for medical professionals. Pinpoint spearheaded a rebrand for the law firm and a redesign for their outdated and non-mobile friendly website.
The new site features Charles Cotugno’s custom photography taken on location at the law firm and in the Tacoma Federal Courthouse. Unique page templates were created with the new Gutenberg Block Level (HTML) Editor, introduced with WordPress 5.0. These layots include full browser-width images and blockquotes for an on-point online identity.
Scope of Work
brand discovery project management creative strategy art direction color palette development front-end web development performance optimization photography security hardening search engine optimization visual design
Benchmark tests show the newly launched website outperforming 90% of tested sites.
Google Mobile Speed:
Google Desktop Speed
WebPageTest Speed Index
median = ~4,493 top 10% = <1,388
average score = 70
Web Page Size
In 2018, average page size = ~2.4 Mb median page size = ~2.1 Mb
A long overdue mobile-responsive website upgrade for Colorado’s Rocky Mountain Neuropsychiatrists. RMNA has specialized in medication management for general psychiatric disorders – such as anxiety, depression and bipolar disorder – for Colorado Springs residents since 1999.
RMNA’s decade-old static HTML site no longer reflected the quality of their service business. The new, cleaner visual design is more inline with their brand identity. Contact information was prioritized for ease of use. Regional landscape stock photos give the light content a positive lift.
Overall Page Size is a lean 489 Kb, ~25% the industry median page size, with only 31 web server requests. As a result, page load speed is well optimized for mobile devices.
My specialty is accessible, mobile responsive, user-friendly front-end web development for Content Management Systems – such as WordPress. And since 2005, I have provided expert, professional marketing support to help you regain control over technology.
A bright mobile-first website refresh for Silver Glen – the only cooperative community for senior independent living in King County.
The new site features a video of facility stills; an image gallery; and a community events calendar. System operating fonts were chosen to optimize site performance, with a minimum font-size of 18 pixels to improve readability for older audiences. A sitewide sidebar can promote units for sale, as needed.
The temple’s old fixed-width, non-mobile friendly TwentyTen Theme was upgraded to a custom-branded mobile-first Theme, based on _Underscores. The site redesign included extensive content re-organization, performance optimization and security hardening. Particular attention was paid to usability, including a Google Translation feature for temple members.