Weebly to WordPress Website Redesign

SPiN Cafe screenshot

A redesigned website for SPiN Cafe, an Oak Harbor nonprofit serving people in need.

Our team collaborated with board members and the recently appointed executive director to build a new WordPress site that better reflects the organization’s brand identity, with clear messaging and simple calls-to-action. Page and Post content was migrated from the original Weebly site and reformatted into semantic, search engine-friendly HTML.

Our heartiest thanks to you and your team for designing our new web site. All of the SPiN board members are well-pleased with the design and choice of visuals and graphics, as well as the ease of navigating the site.
Mark Stroud, president
SPiN Cafe

Scope of Work

brand discovery
project management
content migration
copywriting
creative strategy
art direction
color palette development
front-end web development
performance optimization
security hardening
search engine optimization
visual design
WordPress training and consulting

Performance Analysis

Page load speed on the new WordPress site is significantly improved from the original Weebly site by reducing overall page size 64% and web server requests 66%.

Google Lighthouse benchmarks
Mobile Speed: 80/100
Desktop Speed: 92/100
Accessibility: 98/100
Best Practices:  93/100
Search Engine Optimization: 93/100

WebPageTest Speed Index: 2.675 (median = 3.519; top 10% = 1.388)

Total Page File Size: 675 Kb (In 2020, the average page size was ~2.4 Mb; the median size was ~2.1 Mb)
Total Web Server Requests: 30 (8 scripts + 8 images + 7 CSS + 1 HTML + 3 Fonts + 1 Other)

Team

Logo Design by: Theresa Dilley
Content Strategy by: Liz Gillespie
Branding and Visual Design by: Elise Cope
WordPress Theme Development byScott Marlow

Designing Seattle Websites Since 2005

Eagle Eye Painting screenshot

A rebuilt WordPress site for Eagle Eye Painting, a family-owned Seattle residential painting company.

This project involved cloning a commercial (paid) Theme Forest Theme (Salient) into a WordPress-approved open source Theme. Project goals were to improve performance, security, and content management. Plugins were consolidated and limited to simplify site management and improve page load speed. PHP 5.6 (deprecated in  December 2018) was upgraded to version 7.3 on the existing web host. By reducing overall page size 35% and web server requests 59% – page load speed improved 3 fold.

Salient’s  heavyweight Visual Composer editor was replaced by WordPress’ native Gutenberg Block Editor, customized and color-coordinated around the company’s existing brand identity. The painters can now more intuitively edit content and duplicate Portfolio template layouts to showcase new painting jobs.

Scott is the best! I highly recommend him. The “responsive” in his business name is no joke – he is lightning fast and not only knows his stuff but communicates clearly and patiently to boot. If you’re looking to replace frustration with competence and clarity, look no further than Marlow-Five-0.
Dianna Elam, office manager
Eagle Eye Painting, LLC

Scope of Work

Mobile Responsive Theming
Performance Optimization
Security Hardening
WordPress Training and Consulting

Google Lighthouse benchmarks
Mobile Page Load Speed: 84/100
Desktop Page Load Speed: 97/100
Accessibility: 100/100
Best Practices: 100/100
SEO: 93/100

WordPress Theming by: Scott Marlow

DentistLink – Powered by WordPress

DentistLink screenshot

A redesigned website for DentistLink, a free non-profit referral service connecting Washington residents to dental care. DentistLink is supported by Arcora Foundation, the foundation of Delta Dental of Washington.

Page load speed was improved thru a 64% reduction in overall page size, a 21% reduction in web server requests, and a new WPEngine hosting platform. The new Theme integrates the WordPress Gutenberg Block Editor for more advanced layout and styling options. A Google Translate feature makes the site more accessible to under-served populations.

Scope of Work

  • Mobile responsive theming
  • Performance optimization
  • Security hardening

Google Lighthouse benchmarks
Accessibility: 100/100
Best Practices: 73/100
Performance: 92/100
Search Engine Optimization: 100/100

Visual Design by: David Owen Hastings
WordPress Theme Development by: Scott Marlow

Beautiful WordPress Websites

screenshot Seattle home consignment store website

Visual Design by Joan van den Berg
WordPress Theme Development by Scott Marlow

A fine visual refresh for a fine Seattle furniture consignment store.

Trish Wills’ new mobile-friendly website features easy-to-update product Posts that customers can browse by category. A modern, minimalist design draws visitors eyes to product details, with descriptions in a readable, classic serif/sans-serif typeface.

The previous non-mobile responsive site had been developed with a custom database that store employees could no longer update in-house. The new WordPress site allows any staff member to publish and edit new inventory as it arrives.

With a homepage size of 223 Kb, and only 23 web server requests – this store site scores in Google’s 90th percentile for page load speed.