content migration copywriting creative strategy color palette development front-end web development online data management performance optimization security hardening search engine optimization visual design WordPress training and consulting
The new website is simply FANTASTIC! Absolutely beautiful! Glenna Burmer
Scope of Work
content migration copywriting creative strategy color palette development front-end web development performance optimization security hardening search engine optimization visual design WordPress training and consulting
Page load speed ranks in the top 10% of sites.
Google Lighthouse benchmarks Mobile Speed: 85/100 Desktop Speed: 97/100 Accessibility: 96/100 Best Practices: 100/100 Search Engine Optimization: 93/100
Total Page File Size: 489 Kb (In 2020, the average page size was ~2.4 Mb; the median size was ~2.1 Mb) Total Web Server Requests: 24 (4 Scripts + 5 Images + 6 CSS files + 4 fonts + 2 Other + 1 HTML )
Content Strategy by: Rita Cipalla Visual Design by: Joan van den Berg Banner artwork: Descending Dragon by Nobu Burmer | Banner photo: Sakurajima volcano, Kyushu, Japan, by Glenna Burmer WordPress Theme Development by: Scott Marlow
In my experience, smaller web hosts and smaller web hosting resellers often provide superior performance for most sites, particularly on shared web hosting plans. This is particularly true for database-driven Content Management Systems – like Drupal or WordPress. Continue reading “What’s the Best WordPress Web Host?”
Active Installations Generally, the more installations have been downloaded and activated – the more likely the Plugin is reliable. More activations means more user testing across a wide variety of installations.
Plugin Developer(s) A developer who has released multiple Plugins is another sign of confidence because that person likely has more WordPress experience. A team of Plugin contributors can also be a sign of well-tested code quality. For example, I generally trust most Plugins supported by Automattic, WordPress core contributors.
Reviews A Plugin with a high volume of quality reviews is a testament to its effectiveness.
Testing and Technical Discovery When evaluating Plugins, I often compare the file download size because performance is as important to me as rich features. By comparison, a similarly functioning Plugin with a significantly larger size can be an indication of code bloat and possible issues, including performance or security.
Not everyone has the resources for a custom WordPress Theme. And that’s ok. Template Themes are available to fill those needs. But there’s a huge disparity in code quality between template themes. Since 2010, I’ve had the (mis)fortune to help many clients manage their paid commercial Themes.
Here are 5 reasons you may want to reconsider using a third-party paid commercial theme.
Usability Now, some clients do find commercial themes easy to manage and edit. However, in my experience, most clients find the editing process cumbersome. I recall a Seattle nonprofit client who was unable to edit their own homepage because their Theme had too many confusing Theme Customizer options. Other Themes require you to learn various third-party editing tools, like Visual Composer or Elementor, which can take hours to learn and days to master.
Portability Commercial Themes often bundle lots of features – like content sliders, e-commerce, fonts, icons, and more. You should generally rely on your Theme for visual layout and styles; and rely on Plugins for features. When features are integrated into a Theme, content may not easily port over to a new Theme, if and when you decide to switch.
Security Security consistently ranks last among client priorities. Until your site is hacked and goes offline. The stability of any WordPress site strongly depends on the choice of Theme and Plugins. WordPress.org-approved themes are vetted by a volunteer Theme Review Team that ensures themes in the official WordPress repository conform to certain coding standards.
Accessibility Most people don’t think about inclusion when they manage their own web project. But most premium themes do not follow to accessibility guidelines, much less comply with WCAG AA standards required for organizations that must meet federal ADA regulations.