An award-winning communications professional with over 20 years of experience in design, writing, production and strategy.
A quick turnaround WIX-to-WordPress website conversion for Nursing Evolutions, an Everett-based organization providing 24/7 specialty pediatric care.
Nursing Evolutions needed a modernized website, with improved search engine optimization features, to help with nurse recruitment.
Scope of Work
- Branding & Visual Design
- Performance Optimization
- Search Engine Optimization
- WordPress Theme Development
- WordPress Training & Consulting
Performance
Homepage size has been reduced 22% to 2 Mb, within the industry median. More importantly, web server requests, which contribute the most to page load latency, have been reduced 63%, from 135 to 50. To help facilitate the migration from WIX to a self-hosted WordPress platform, DNS was moved to a Content Delivery Network.
Before & After Performance Comparison
| Performance Metric | old WIX website | New WordPress Website |
| Google Lighthouse: Accessibility | 89/100 | 98/100 |
| Google Lighthouse: Best Practices | 100/100 | 92/100 |
| Google Lighthouse: Mobile Speed | 63/100 | 89/100 |
| Google Lighthouse: Desktop Speed | 59/100 | 90/100 |
| Google Lighthouse: Search Engine Optimization | 86/100 | 84/100 |
| WebPageTest Speed Index | 3.091 | 2.743 |
| Total Homepage File Size | 2.563 Mb (177 Kb Images + 1.9 Mb Scripts + 54 Kb CSS + 264 Kb Fonts + 74 Kb Other + 122 Kb HTML) | 2.008 Mb (947 Kb Images + 810 Kb Scripts + 123 Kb CSS + 103 Kb Fonts + 31 Kb Other + 42 Kb HTML) |
| Total Web Server Requests | 135 (10 Images + 69 Scripts + 3 CSS + 37 Other + 10 Fonts + 6 HTML) | 50 (12 Images + 14 Scripts + 10 CSS + 3 Fonts + 6 Other + 5 HTML) |
| Estimated Mobile Homepage Load Time | ~3 seconds | ~2.7 seconds |
WebPageTest Speed Index: median = ~3.591; top 10% = <1.388
In 2022, the average page size = ~2.4 Mb and median page size = ~2.1 Mb.
Database-driven websites, like WordPress, are more performance optimized when server requests are < 40 – 60.
Scott Marlow is an exceptional developer who is dedicated to delivering high-quality work within the given time frame.
Throughout the entire process, Scott Marlow remained highly responsive and communicative, keeping us informed of the progress and addressing any concerns or questions we had promptly. He was able to manage the project’s deadlines effectively and delivered on every commitment he made.
Scott’s in-depth knowledge of WordPress development enabled him to provide valuable insights and suggestions on how to optimize our website’s performance and user experience.
Gabrielle D’Ambrosio, Partner
Site Credits
Visual Design: Terri Nakamura
WordPress Theme Development: Scott Marlow
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