Celebrating Speed. Building Sites. Whole WordPress Support.

screenshot learning website

Visual Design by Heidi Grace – My Kaleidoscope House
WordPress Theme Development by Scott Marlow

I am committed to fostering connections with clients so that I can solve unique marketing challenges with effective WordPress solutions. My approach to website design & development is based on measurable principles – including accessibility guidelines, performance benchmarks, security best practices, search engine requirements, and usability findings.

Clients can receive continued support post-launch to help guide them through technical and marketing challenges. I want to empower each client to manage their online web presence. Establishing trust is the first step towards helping clients achieve their online goals.

Julie Hannan had already worked with me on her first website – so she trusted me with her 2019 site refresh. Thru our interview and client discovery process, Heidi and I launched a mobile-first redesign that matches Sparkle Spot’s unique brand identity.

By working with the client to outline the goals and vision of their web presence, we can visually present the company’s ethos and service message. We place great value on the importance of usable design. A minimalist design emphasizes content and optimizes performance. We combine design aesthetic with an attention to usability to focus the visitor’s attention on the website’s service offerings. The new site features playful, custom cursive type for headlines – as well as custom mosaic illustrations – for a unique, but not trendy, look. The blue and green color palette has a Seattle Seahawks/Sounders feel to it, chosen to showcase local pride and also represent growth and stability for young learners.

Sparkle Spot Stats

Google PageSpeed Insights
Mobile: 97/100
Desktop: 97/100

Pingdom: 89/100

WebPageTest Speed Index: 1,405 (median = ~4,493; top 10% = <1,388)

Yahoo YSlow: 85/100 (average score = 70)

Total Page Size: 389 Kb
In 2018, the average web page size was ~2.4 Mb; Google recommends a max page size of 500 Kb for mobile optimization
Total Web Server Requests: 26
Database driven websites, like WordPress, are faster when requests are < 20 – 40
Page Load Speed: < 1 second

Developing High Quality WordPress Websites Through Training and Education

screenshot Cascadia K9 Search Dogs website

WordPress Child Theme Development: Scott Marlow

My latest WordPress child theme project for Cascadia Search Dogs – a nonprofit dedicated to the development of high quality detection and search dogs through training and education. This membership-based site supports the organization’s K9 Search & Rescue mission in the Pacific Northwest.

With a total page size of 585 Kb and only 24 server requests, this site ranks in the 90th percentile of Google PageSpeed Insights:

Mobile Speed Optimization: 93/100
Desktop Speed Optimization: 97/100

I offer WordPress training classes, site consultations, and ongoing support and consulting. If you are interested in learning more about WordPress, please contact me.

WordPress. Fast. Affordable. Effective.

Pinpoint Strategic Communications marketing firm screenshot
Client
: Pinpoint Strategic Communications

Scope of Work
Branding
Content management
Front-End web development
Performance optimization
Security hardening
Search engine optimization
Visual design

Team: Pinpoint Strategic Communications, Scott Marlow

My latest website collaboration with Tami Vileta of Pinpoint Strategic Communications – a Seattle-based marketing agency specializing in brand development, loyalty marketing, event promotion, email marketing, collateral development, and integrated campaigns.

The new marketing firm website features icon fonts, image galleries, online forms, responsive grid layouts, social media & sharing integration, and SSL protection.

Performance Metrics

PerformanceWordPress SiteBenchmark
Google Mobile Speed:71
Google Desktop Speed85
Pingdom91faster than 87% of tested sites
WebPageTest Speed Index1,350median = ~4,493
top 10% = <1,388
YSlow74average score = 70
Web Page Size1.1 MbIn 2017, average page size = ~2.4 Mb
median page size = ~1.9 Mb
Web Server Requests53< 40 – 60 recommended

Not only is Scott an absolute expert in responsive web development, he’s willing to think out of the box to bring ideas to life, he does diligent research and utilizes resources if he’s presented with challenges and problem solves, he’s incredibly flexible, accommodating, and personable to work with, and he handles pressure-cooker deadlines with grace and calm. I would ever so highly recommend developing your site with such a partner and would do so again in a heartbeat. Thank you!
Tamara Vileta, owner, Pinpoint Strategic Communications

Cushy CMS to WordPress CMS Conversion

Dumas Bay retreat center screenshot

Client: Dumas Bay Centre

Scope of Work
Accessibility Improvements
Copyediting and content migration
Front-End web development
Performance optimization
Security hardening
Search engine optimization
Visual redesign

Team: Cipalla Communications, Scott Marlow, Joan van den Berg

Dumas Bay Centre is a unique event & retreat venue owned by the City of Federal Way.

Before the website redesign, center staff were limited to editing existing website content using Cushy CMS, a WYSIWYG HTML editing tool. To add new content, city IT staff needed to upload files to the web host.

The website was migrated to a new host and WordPress was configured to allow full rich-content editing. The new mobile-friendly site features a more modern look, with image galleries, oEmbed video support, site search, SSL protection, and feedback and rental inquiry forms. All implemented with accessibility in mind.

Performance Metrics

PerformanceWordPress SiteBenchmark
Google Mobile Speed:68
Google Desktop Speed81
Pingdom87faster than 87% of tested sites
WebPageTest Speed Index1,017median = ~4,493
top 10% = <1,388
YSlow81average score = 70
Web Page Size526 KbIn 2017, average page size = ~2.4 Mb
median page size = ~1.9 Mb
Web Server Requests27< 40 – 60 recommended

 

Affiliate WordPress Website

Seattle CARES Mentoring website screenshot

Client: Seattle CARES Mentoring Movement

Scope of Work
Copyediting
Custom Photography
Front-End web development
Performance optimization
Security hardening
Search engine optimization
Visual design

Team: Cipalla Communications, van den Berg Design, Rebecca Sullivan Photography, Scott Marlow

Seattle CARES Mentoring Movement, one of 58 city affiliates, provides school-based mentoring programs for black youth, under a King County Best Starts for Kids grant. The organization needed to quickly re-launch a mobile-friendly website in preparation for a January gala, attended by Major Jenny Durkan and other city of Seattle stakeholders. The new site also had to coordinate with National CARES existing brand identity.

The new nonprofit website, powered by WordPress, was refined over several months. Features include: an event calendar, online mentor forms, rich custom photography & videography, social media & sharing integration, and SSL protection.

Performance Metrics

PerformanceWordPress SiteBenchmark
Google Mobile Speed:78
Google Desktop Speed88
Pingdom77faster than 64% of tested sites
WebPageTest Speed Index1,147median = ~4,493
top 10% = <1,388
YSlow76average score = 70
Web Page Size884 KbIn 2017, average page size = ~2.4 Mb
median page size = ~1.9 Mb
Web Server Requests58< 40 – 60 recommended