What Would Western Wildlife Outreach Do?

Western Wildlife Outreach (WWO) works with partners to provide science-based information to community groups about the ecology, biology, and behavior of grizzly bears, black bears, cougars, and gray wolves. By engaging communities in wildlife and habitat stewardship activities, WWO programs foster an appreciation for large carnivores’ niche in maintaining ecosystem health — providing critical context to environmental recovery efforts happening throughout the Pacific Northwest.

nonprofit wildlife organization website screenshot
screenshot of WWO’s new WordPress site

By fall 2021, WWO’s old website was becoming endangered. Page load speed was sluggish, above 5 seconds. Volunteers and new staff could not easily add and update content. Compounded by a clunky user interface that was difficult to navigate, visitors were not engaging with the science-based content.

WWWWOD?

WWO found my nonprofit website marketing services thru 501 Commons. Soon, we embarked to completely rebuild their existing WordPress site, using the native Block Editor to provide a rich, intuitive editing interface, which showcases their rich wildlife photography.

Project objectives included:

  1. To refresh and modernize the website based on WWO’s existing brand identity;
  2. To improve ease of use – content management, information architecture, readability, and site maintenance;
  3. To improve the mobile responsiveness of the site layout for displays from phones to tablets to desktops – including a collapsible navigation menu on mobile;
  4. To improve compliance with Web Content Accessibility Guidelines (WCAG) level AA – including keyboard-navigable navigation, skip-to-content links, semantic HTML, and high color contrast [> 4.5:1 and > 3.5:1 for large text];
  5. To improve site security and performance.

Overall homepage size decreased 36% from 1.8 to 1.14 Mb, with another 36% decrease in web server requestsresulting in sub 2-3 second page load speeds.

Performance Analysis

Performance MetricOld website (November 2021)New Website (February 2022)
Google Lighthouse: Accessibility90/10098/100
Google Lighthouse: Best Practices80/10092/100
Google Lighthouse: Mobile Speed74/10094/100
Google Lighthouse: Desktop Speed97/10097/100
Google Lighthouse: Search Engine Optimization83/10098/100
Pingdom69/10078/100
WebPageTest Speed Index1.5952.029
Total Homepage File Size1.8 Mb
( 1.3 Mb Images + 110 Kb Scripts + 36 Kb CSS + 12 Kb HTML)
1.14 Mb
(788 Kb Images + 241 Kb Scripts + 69 Kb CSS + 44 Kb Fonts + 22 Kb HTML)
Total Web Server Requests67
(32 Images + 24 Scripts + 9 CSS + 1 HTML)
43
(11 Images + 17 Scripts + 11 CSS + 2 Fonts + 2 HTML)
Total Homepage Load TIme~2.4 seconds~2 seconds
WebPage Test Speed Index: median = ~3.591; top 10% = <1.388
In 2021, the average page size = ~2.4 Mb and median page size = ~2.1 Mb.
Database-driven websites, like WordPress, are more performance optimized when server requests are < 40 – 60.

Web Design + Development Team

Visual Design: Erik Fadiman
WordPress Theme Development: Scott Marlow

A Fresh Website Redesign for California Foundation

During the summer of 2021, Cecile Thomas of Make it Matter approached our team to redesign the website of the Girard Foundation.

Their vision is to foster innovation and systemic change in education with the goal of improving student outcomes in San Diego County and beyond. The old site was outdated in its appearance and needed to better present their recent accomplishments.

Our goal was to migrate all the existing website content into a fresh, modern Theme; and train the team to manage content with the new WordPress Block Editor.

California nonprofit foundation website redesign
Girard Foundation’s new look and feel

Michele is over the moon thrilled with the Girard Foundation website. One board member’s only email after receiving the link was “love love love it” The board chairman said it was ‘marvelous‘ and makes them look like a major player.
Cecile Thomas, Make-it-Matter

Performance Analysis (October 2021)

Google Lighthouse
Accessibility: 97/100
Best Practices: 100/100
Mobile Optimization: 82/100
Desktop Optimization: 96/100
Search Engine Optimization: 79/100

WebPageTest Speed Index: 1.992 (median = ~3.591; top 10% = <1.388)

Total Page File Size: 912 Kb ( 834 Kb Images + 131 Kb Scripts + 52 Kb CSS + 29 Kb Fonts + 11 Kb HTML) – In 2020, the average page size = ~2.4 Mb and median page size = ~2.1 Mb.
Total Web Server Requests: 29 (10 Images + 8 Scripts + 6 CSS + 2 Fonts + 2 Other + 1 HTML) [< 40 – 60 requests recommended]
Total Page Load Time: ~2 seconds

Web Design Team

Content and Creative Strategy: Make It Matter
Visual Design: Erik Fadiman
WordPress Theme Development: Scott Marlow

Providing WordPress Support, Empowering Clients, & Encouraging Accessibility

supported living services nonprofit website

A WordPress Theme rebuild for Alpha Supported Living Services – a non-profit agency providing supported living and group training home services to adults and children with developmental disabilities in King, Snohomish, and Spokane counties.

This latest WordPress website project involved helping a nonprofit to better comply with Web Content Accessibility Guidelines (Level AA). By replacing the commercial paid Theme with an open source WordPress-approved Theme (_Underscores), accessibility benchmark scores improved markedly.

Scope of Work

accessibility testing
front-end web development
performance optimization
security hardening
search engine optimization
WordPress training and consulting

Accessibility

To improve conformance with WCAG Level AA, 3 navigation features were added: a ‘skip to content’ link to help visitors bypass repetitive navigation; a keyboard-navigable menu; and site search. For low vision visitors, color contrast ratios were increased to meet the minimum 4.5:1 guidelines; a second visual indicator was added to body text links; image-based text was replaced with text; and the minimum font size was increased to 16 pixels.

Other accessibility improvements included removing an auto-rotating content slider (that did not include a pause feature); integrating more accessible social media icons; and making telephone numbers more accessible to assistive technology and mobile devices.

Ongoing accessibility efforts include improving alternate text for images; converting inaccessible PDF documents, like Annual Reports, to Pages and Posts; and maintaining content in semantic HTML.

Performance

Additional work involved optimizing page load performance. By optimizing images for web loading and reducing the number of web server requests (generated by Plugins and the former Theme) by 46% – page load speed almost doubled.

Performance MetricOld website
New Website
Google Lighthouse: Accessibility71/100100/100
Google Lighthouse: Best Practices93/100100/100
WebPageTest Speed Index3.0921.654
Total Homepage File Size6.4 Mb (4 Mb Images + 937 Kb Scripts + 157 Kb CSS + 278 Kb Fonts + 63 Kb HTML)1.5 Mb (464 Kb Images + 763 Kb Scripts + 84 Kb CSS + 111 Kb Fonts + 72 Kb HTML)
Total Web Server Requests99 (13 Images + 32 Scripts + 13 CSS + 8 Other + 16 Font + 5 HTML)53 (8 Images + 20 Scripts + 10 CSS + 5 Fonts + 7 Other + 6 HTML)
Total Homepage Load TIme~3.1 seconds~1.7 seconds

WebPage Test Speed Index: median = ~3.591; top 10% = <1.388
In 2020, the average page size = ~2.4 Mb and median page size = ~2.1 Mb.
Database-driven websites, like WordPress, are more performance optimized when server requests are < 40 – 60.

WordPress Child Themes at Work

supply chain and logistics company website
Twenty Twenty-One is a blank canvas for your ideas. It makes the block editor your best brush. See how Twenty Twenty-One elevates your portfolio, business website, or personal blog.

WordPress’ TwentyTwenty-One template theme turned into a turn-key landing page solution for Solmark International – a global supply chain and logistics company.

Before & After Twenty Twenty-One Theme CSS Customization

Scope of Work

brand discovery
project management
content strategy
copywriting
creative strategy
art direction
color palette development
front-end web development
performance optimization
security hardening
visual design
WordPress training and consulting

BenchmarkScore
Google Lighthouse: Mobile Performance87/100
Google Lighthouse: Desktop Performance100/100
Google Lighthouse: Accessibility100/100
Google Lighthouse: Best Practices100/100
Google Lighthouse: SEO93/100
WebPageTest Speed Index2.116
Total Homepage File Size1.56 Mb
Total Web Server Requests22
WebPage Test Speed Index: median = ~3.591; top 10% = <1.388
In 2020, the average page size = ~2.4 Mb and median page size = ~2.1 Mb.
Database-driven websites, like WordPress, are more performance optimized when server requests are < 40 – 60.

Team

Branding, Visual Design and Content Strategy by: Gravity Communications
WordPress Theming and Consulting by: Scott Marlow

Weebly to WordPress Website Redesign

SPiN Cafe screenshot

A redesigned website for SPiN Cafe, an Oak Harbor nonprofit serving people in need.

Our team collaborated with board members and the recently appointed executive director to build a new WordPress site that better reflects the organization’s brand identity, with clear messaging and simple calls-to-action. Page and Post content was migrated from the original Weebly site and reformatted into semantic, search engine-friendly HTML.

Our heartiest thanks to you and your team for designing our new web site. All of the SPiN board members are well-pleased with the design and choice of visuals and graphics, as well as the ease of navigating the site.
Mark Stroud, president
SPiN Cafe

Scope of Work

brand discovery
project management
content migration
copywriting
creative strategy
art direction
color palette development
front-end web development
performance optimization
security hardening
search engine optimization
visual design
WordPress training and consulting

Performance Analysis

Page load speed on the new WordPress site is significantly improved from the original Weebly site by reducing overall page size 64% and web server requests 66%.

Google Lighthouse benchmarks
Mobile Speed: 80/100
Desktop Speed: 92/100
Accessibility: 98/100
Best Practices:  93/100
Search Engine Optimization: 93/100

WebPageTest Speed Index: 2.675 (median = 3.519; top 10% = 1.388)

Total Page File Size: 675 Kb (In 2020, the average page size was ~2.4 Mb; the median size was ~2.1 Mb)
Total Web Server Requests: 30 (8 scripts + 8 images + 7 CSS + 1 HTML + 3 Fonts + 1 Other)

Team

Logo Design by: Theresa Dilley
Content Strategy by: Liz Gillespie
Branding and Visual Design by: Elise Cope
WordPress Theme Development byScott Marlow