Client: Bike Works
Scope of Work:
Front-end web development, Performance optimization, Rebranding, Security hardening, Visual redesign
Team: Penniless Projects, Scott Marlow
The Challenge
To rebrand the existing nonprofit’s WordPress website affordably.
The Results
To keep costs affordable, we built the new site design using the same HTML5 mobile responsive 2012 child theme (based on _Underscores). New full browser-bleed headers featuring custom photography help modernize the look and feel. While readability was optimized with an 1,100 pixel wide 2-column grid layout. Bold custom fonts and colors help distinguish the youthful brand.
| Performance | WordPress Site | Benchmark |
|---|---|---|
| Google Mobile Speed: | 72 | |
| Google Desktop Speed | 87 | |
| Pingdom | 89 | faster than 77% of tested sites |
| WebPageTest Speed Index | 2,211 | median = ~4,493 top 10% = <1,388 |
| YSlow | 80 | average score = 70 |
| Web Page Size | 1 Mb | In 2017, average page size = ~2.4 Mb median page size = ~1.9 Mb |
| Web Server Requests | 38 | < 40 – 60 recommended |
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