One WordPress Theme. Endless Possibilities.

Bike Works mobile responsive website

Client: Bike Works

Scope of Work:
Front-end web development, Performance optimization, Rebranding, Security hardening, Visual redesign

Team: Penniless Projects, Scott Marlow

The Challenge

To rebrand the existing nonprofit’s WordPress website affordably.

The Results

To keep costs affordable, we built the new site design using the same HTML5 mobile responsive 2012 child theme (based on _Underscores). New full browser-bleed headers featuring custom photography help modernize the look and feel. While readability was optimized with an 1,100 pixel wide 2-column grid layout. Bold custom fonts and colors help distinguish the youthful brand.

PerformanceWordPress SiteBenchmark
Google Mobile Speed:72
Google Desktop Speed87
Pingdom89faster than 77% of tested sites
WebPageTest Speed Index2,211median = ~4,493
top 10% = <1,388
YSlow80average score = 70
Web Page Size1 MbIn 2017, average page size = ~2.4 Mb
median page size = ~1.9 Mb
Web Server Requests38< 40 – 60 recommended

Sit down. Plug in. Change the world.

Bike Works retail website

Seattle GiveCamp Project: Static HTML to WordPress CMS website conversion
Team: Scott Marlow, Andrea Salkey, Stephanie Datu, Don Lawson, and Naomi Musgrave

GiveCamp was an amazing opportunity for Bike Works to get a new website. In 72 hours over an October weekend on the Microsoft Campus, GiveCamp volunteers cranked out code and design – and we walked away on Sunday with a new website. We are thrilled with the functionality, usability, look and feel of our new site

Thanks to Scott Marlow and all the volunteers for helping us to better communicate our mission to the public. Scott has been a wealth of knowledge and has continued to help us during the launch phase of our website post GiveCamp. Thanks to all the volunteers for the great wisdom, work and support of Bike Works!
Deb Salls
Executive Director

Continue reading “Sit down. Plug in. Change the world.”

Cyclist of the Month: Chuck Perov

flowers by panier

Age: 55
Occupation: employment & immigration specialist, International Rescue Committee
Hometown: High Point, NC
Alma Mater: University of North Carolina
Degree: Slavic Civilization
Commute: 7 miles from Bryant to downtown Seattle
Wheels: Trek 400T

Q: What is Swervin’ n’ Curvin’?

1) How Pioneer Square bar hoppers get home at 2:00 am.
2) How bike racers commute along the Burke-Gilman Trail.
3) An informal wine country ride to raise funds for farm workers.

“High Point was a small town. There was no bus service, and it was only 2-3 miles from my home to most places. So, it was easy to get around by bike.”

So Chuck learned the mechanics of bikes, and began his four-decade affair with sustainable transportation. Chuck started commuting in college to his summer job at a furniture factory in High Point – the “Furniture Capital of the World.” After college, he cycled to work in Washington D.C., where he did not own a car for practical purposes.

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Cyclist of the Month: Stu Hennesey

Age: 55
Occupation: owner, Alki Bike & Board
Hometown: Seattle
Commute: 5-10 miles from West’s Seattle’s Highland Park to Admiral Junction
Wheels: 1993 custom Wynn road bike

Stu Hennesey could talk for hours about alternative transportation and sustainability. But Stu’s ten-second elevator pitch could be: less oil dependency, cleaner air, and healthier people—through bicycling.

Stu started racing CAT 3 (with the local Schwinn Rainbow Cycling Team) in 1976. It was around 1985 when Stu, a former Cascade ride leader, founded Alki Wednesday Night Ride Series. He was so passionate about riding that he ditched his car for eight years.

When he started raising kids, he had to drive more, but he also rode more: getting his sons, Patrick and Julian, into BMX racing at the ages of eight and five, respectively.

Gabi, Stu’s wife, can thank cycling for their marriage. The couple met during Stu’s eight and a half month self-guided tour from Seattle to Belize. Stu rode along the Pacific Coast to Baja–via the notorious 50-mile Rosarito to Ensenada route–to Mexico City and then to the Yucatan Peninsula, before continuing on to Belize. Neither of them predicted that they would later tour Germany, England and Ireland together as husband and wife. The family hopes to do a self-guided tour of Morocco someday.

Continue reading “Cyclist of the Month: Stu Hennesey”

Increase Your Event Revenues 25%

Bike Works completed its sixth annual nonprofit auction March 15. This was my second year helping with the event.

In 2006, I was the auction chair – overseeing an 88% increase in revenues. In 2007, my friend Kendall Williams was the auction chair. This year, Duy Tran, Bike Works’ president, chaired the event; I managed procurement and worked with Duy to increase revenues.

This year’s fundraising event grossed an all-time high of over $70,000, a 25% increase over 2007 – another record-breaker. A record 225 attendees showed up at UW’s Gould Hall to support Bike Works youth programs.

If you need help with event planning, please contact me.