WordPress: A World of Difference

screenshot Cipalla Communications website

Copywriting by Rita Cipalla
Visual Design by Joan van den Berg
WordPress Child Theme Development by Scott Marlow

An overdue mobile-responsive website upgrade for my writing colleague, Rita Cipalla.

For this website redesign, we chose to skin an existing template WordPress Theme, Argent, by Automattic. The Argent Theme is based on _Underscores, so theme skinning is fast and straightforward – and the final product is guaranteed to be compatible with WordPress software and Plugins.

Overall Page Size is a lean 584 Kb, ~25% the industry median page size, with only 32 web server requests. As a result, page load speed is well optimized for mobile devices.

The site features Rita’s custom travel photographs for an authentic look. A classic combination of custom serif and sans-serif fonts are typeset in very readable line widths, with bold red and yellow call-outs for emphasis. And, unlike her previous static HTML site, Rita can now easily add and edit portfolio and blog content.

I love it! Thank you so much.

Salmon Creek Cafe Serves Up WordPress

screenshot Salmon Creek Cafe website

Visual Design by Tyler Potts
WordPress Child Theme Development by Scott Marlow

A fresh mobile responsive WordPress website for Salmon Creek Cafe in Burien. This fun redesign, with custom photos by Tyler Potts, replaces a SquareSpace site that staff found difficult to edit.

My favorite feature of the new site is the easy to read (HTML) menus, formatted in simple single columns. Too many restaurants publish their menus via cumbersome, difficult to read PDFs; HTML content is mobile responsive and much more accessible. We also emphasized the contact information, which restaurant patrons should be able to find easily.

To add value, we chose to custom skin an existing template Theme, Dara, by Automattic. Built on _Underscores, the overall page size is 717 Kb, about 1/3 the industry median page size of ~2.1 Mb.

Developing High Quality WordPress Websites Through Training and Education

screenshot Cascadia K9 Search Dogs website

WordPress Child Theme Development: Scott Marlow

My latest WordPress child theme project for Cascadia Search Dogs – a nonprofit dedicated to the development of high quality detection and search dogs through training and education. This membership-based site supports the organization’s K9 Search & Rescue mission in the Pacific Northwest.

With a total page size of 585 Kb and only 24 server requests, this site ranks in the 90th percentile of Google PageSpeed Insights:

Mobile Speed Optimization: 93/100
Desktop Speed Optimization: 97/100

I offer WordPress training classes, site consultations, and ongoing support and consulting. If you are interested in learning more about WordPress, please contact me.

One WordPress Theme. Endless Possibilities.

Bike Works mobile responsive website

Client: Bike Works

Scope of Work:
Front-end web development, Performance optimization, Rebranding, Security hardening, Visual redesign

Team: Penniless Projects, Scott Marlow

The Challenge

To rebrand the existing nonprofit’s WordPress website affordably.

The Results

To keep costs affordable, we built the new site design using the same HTML5 mobile responsive 2012 child theme (based on _Underscores). New full browser-bleed headers featuring custom photography help modernize the look and feel. While readability was optimized with an 1,100 pixel wide 2-column grid layout. Bold custom fonts and colors help distinguish the youthful brand.

PerformanceWordPress SiteBenchmark
Google Mobile Speed:72
Google Desktop Speed87
Pingdom89faster than 77% of tested sites
WebPageTest Speed Index2,211median = ~4,493
top 10% = <1,388
YSlow80average score = 70
Web Page Size1 MbIn 2017, average page size = ~2.4 Mb
median page size = ~1.9 Mb
Web Server Requests38< 40 – 60 recommended

Maintain Multiple Domains with WordPress

Würks Global

Client: Würks Global

Scope of Work
Branding
Content management
Front-End web development
Performance optimization
Security hardening
Visual design

Team: Gravity Communications, Scott Marlow

Solmark International needed an online solution to promote its tire sealants and other products for the automobile, bicycle and agricultural industries.

Working with WordPress MultiSite, a Content Management System was configured to allow them to update multiple domains thru one web-based dashboard.

The co-branded sites – wurksglobal.com, veluworks.com, autoworks.com and agriwurks.com – were built around a modern, dark theme to highlight rich photography. An online dealer map helps VeloWurks customers find retailers. A co-branded sitewide footer helps cross-promote products across distinct domains.

Performance Metrics

PerformanceWordPress SiteBenchmark
Google Mobile Speed:60
Google Desktop Speed98
Pingdom83faster than 87% of tested sites
WebPageTest Speed Index1,878median = ~4,493
top 10% = <1,388
YSlow77average score = 70
Web Page Size1.2 MbIn 2017, average page size = ~2.4 Mb
median page size = ~1.9 Mb
Web Server Requests40< 40 – 60 recommended

We have worked with Scott on WordPress based websites for our clients as well as our own projects for years. His knowledge of the platform, solid communication skills and personal support (and more) make him a trusted and valued asset for us. I would highly recommend Scott to anyone wanting to create and launch a website on the WordPress platform.
Matt Karaus, owner, Gravity Communications