WordPress: A World of Difference

screenshot Cipalla Communications website

Copywriting by Rita Cipalla
Visual Design by Joan van den Berg
WordPress Child Theme Development by Scott Marlow

An overdue mobile-responsive website upgrade for my writing colleague, Rita Cipalla.

For this website redesign, we chose to skin an existing template WordPress Theme, Argent, by Automattic. The Argent Theme is based on _Underscores, so theme skinning is fast and straightforward – and the final product is guaranteed to be compatible with WordPress software and Plugins.

Overall Page Size is a lean 584 Kb, ~25% the industry median page size, with only 32 web server requests. As a result, page load speed is well optimized for mobile devices.

The site features Rita’s custom travel photographs for an authentic look. A classic combination of custom serif and sans-serif fonts are typeset in very readable line widths, with bold red and yellow call-outs for emphasis. And, unlike her previous static HTML site, Rita can now easily add and edit portfolio and blog content.

I love it! Thank you so much.

Salmon Creek Cafe Serves Up WordPress

screenshot Salmon Creek Cafe website

Visual Design by Tyler Potts
WordPress Child Theme Development by Scott Marlow

A fresh mobile responsive WordPress website for Salmon Creek Cafe in Burien. This fun redesign, with custom photos by Tyler Potts, replaces a SquareSpace site that staff found difficult to edit.

My favorite feature of the new site is the easy to read (HTML) menus, formatted in simple single columns. Too many restaurants publish their menus via cumbersome, difficult to read PDFs; HTML content is mobile responsive and much more accessible. We also emphasized the contact information, which restaurant patrons should be able to find easily.

To add value, we chose to custom skin an existing template Theme, Dara, by Automattic. Built on _Underscores, the overall page size is 717 Kb, about 1/3 the industry median page size of ~2.1 Mb.