Joan van den Berg is a graphic design professional in Bothell, Washington, with over 20 years of experience. Her crisp design and attention to detail result in effective marketing materials that achieve solid results.
By partnering with marketing professionals and web developers, she offers clients a full range of creative services, transforming innovative ideas into solid marketing solutions. VandenBergDesign.com
content migration copywriting creative strategy color palette development front-end web development online data management performance optimization security hardening search engine optimization visual design WordPress training and consulting
The new website is simply FANTASTIC! Absolutely beautiful! Glenna Burmer
Scope of Work
content migration copywriting creative strategy color palette development front-end web development performance optimization security hardening search engine optimization visual design WordPress training and consulting
Page load speed ranks in the top 10% of sites.
Google Lighthouse benchmarks Mobile Speed: 85/100 Desktop Speed: 97/100 Accessibility: 96/100 Best Practices: 100/100 Search Engine Optimization: 93/100
Total Page File Size: 489 Kb (In 2020, the average page size was ~2.4 Mb; the median size was ~2.1 Mb) Total Web Server Requests: 24 (4 Scripts + 5 Images + 6 CSS files + 4 fonts + 2 Other + 1 HTML )
Content Strategy by: Rita Cipalla Visual Design by: Joan van den Berg Banner artwork: Descending Dragon by Nobu Burmer | Banner photo: Sakurajima volcano, Kyushu, Japan, by Glenna Burmer WordPress Theme Development by: Scott Marlow
Puget Sound Training Center provides career training and employment services to immigrants, refugees and under-served individuals. PSTC trains individuals who are clients of Washington State Labor and Industry (L&I) and Department of Rehabilitation (DVR); PSTC also partners with CBOs (Community Based Organizations) to provide customized skills training.
This website redesign project involved upgrading the job training center’s decade-old static HTML website into a mobile-first responsive layout, powered by an intuitive WordPress Content Management System. During the redesign, nonprofit staff were trained how to add and edit website content – including text, images, and links – using WordPress’ new Gutenberg Block Editor. In addition to editing content, staff can now use the block editor, which has been custom-branded to their identity, to create mobile responsive layouts.
Scope of Work
creative strategy color palette development front-end web development performance optimization security hardening search engine optimization visual design WordPress training and consulting
Trish Wills’ new mobile-friendly website features easy-to-update product Posts that customers can browse by category. A modern, minimalist design draws visitors eyes to product details, with descriptions in a readable, classic serif/sans-serif typeface.
The previous non-mobile responsive site had been developed with a custom database that store employees could no longer update in-house. The new WordPress site allows any staff member to publish and edit new inventory as it arrives.
With a homepage size of 223 Kb, and only 23 web server requests – this store site scores in Google’s 90th percentile for page load speed.
An overdue mobile-responsive website upgrade for my writing colleague, Rita Cipalla.
For this website redesign, we chose to skin an existing template WordPress Theme, Argent, by Automattic. The Argent Theme is based on _Underscores, so theme skinning is fast and straightforward – and the final product is guaranteed to be compatible with WordPress software and Plugins.
Overall Page Size is a lean 584 Kb, ~25% the industry median page size, with only 32 web server requests. As a result, page load speed is well optimized for mobile devices.
The site features Rita’s custom travel photographs for an authentic look. A classic combination of custom serif and sans-serif fonts are typeset in very readable line widths, with bold red and yellow call-outs for emphasis. And, unlike her previous static HTML site, Rita can now easily add and edit portfolio and blog content.