Beautiful WordPress Websites

screenshot Seattle home consignment store website

Visual Design by Joan van den Berg
WordPress Theme Development by Scott Marlow

A fine visual refresh for a fine Seattle furniture consignment store.

Trish Wills’ new mobile-friendly website features easy-to-update product Posts that customers can browse by category. A modern, minimalist design draws visitors eyes to product details, with descriptions in a readable, classic serif/sans-serif typeface.

The previous non-mobile responsive site had been developed with a custom database that store employees could no longer update in-house. The new WordPress site allows any staff member to publish and edit new inventory as it arrives.

With a homepage size of 223 Kb, and only 23 web server requests – this store site scores in Google’s 90th percentile for page load speed.

WordPress: A World of Difference

screenshot Cipalla Communications website

Copywriting by Rita Cipalla
Visual Design by Joan van den Berg
WordPress Child Theme Development by Scott Marlow

An overdue mobile-responsive website upgrade for my writing colleague, Rita Cipalla.

For this website redesign, we chose to skin an existing template WordPress Theme, Argent, by Automattic. The Argent Theme is based on _Underscores, so theme skinning is fast and straightforward – and the final product is guaranteed to be compatible with WordPress software and Plugins.

Overall Page Size is a lean 584 Kb, ~25% the industry median page size, with only 32 web server requests. As a result, page load speed is well optimized for mobile devices.

The site features Rita’s custom travel photographs for an authentic look. A classic combination of custom serif and sans-serif fonts are typeset in very readable line widths, with bold red and yellow call-outs for emphasis. And, unlike her previous static HTML site, Rita can now easily add and edit portfolio and blog content.

I love it! Thank you so much.

Experienced, Professional WordPress Web Development

screenshot Colorado psychiatrists website

Copyediting by Rita Cipalla
Visual Design by Joan van den Berg
WordPress Theme Development by Scott Marlow

A long overdue mobile-responsive website upgrade for Colorado’s Rocky Mountain Neuropsychiatrists. RMNA has specialized in medication management for general psychiatric disorders – such as anxiety, depression and bipolar disorder – for Colorado Springs residents since 1999.

RMNA’s decade-old static HTML site no longer reflected the quality of their service business. The new, cleaner visual design is more inline with their brand identity. Contact information was prioritized for ease of use. Regional landscape stock photos give the light content a positive lift.

Overall Page Size is a lean 489 Kb, ~25% the industry median page size, with only 31 web server requests. As a result, page load speed is well optimized for mobile devices.

My specialty is accessible, mobile responsive, user-friendly front-end web development for Content Management Systems – such as WordPress. And since 2005, I have provided expert, professional marketing support to help you regain control over technology.

Cushy CMS to WordPress CMS Conversion

Dumas Bay retreat center screenshot

Client: Dumas Bay Centre

Scope of Work
Accessibility Improvements
Copyediting and content migration
Front-End web development
Performance optimization
Security hardening
Search engine optimization
Visual redesign

Team: Cipalla Communications, Scott Marlow, Joan van den Berg

Dumas Bay Centre is a unique event & retreat venue owned by the City of Federal Way.

Before the website redesign, center staff were limited to editing existing website content using Cushy CMS, a WYSIWYG HTML editing tool. To add new content, city IT staff needed to upload files to the web host.

The website was migrated to a new host and WordPress was configured to allow full rich-content editing. The new mobile-friendly site features a more modern look, with image galleries, oEmbed video support, site search, SSL protection, and feedback and rental inquiry forms. All implemented with accessibility in mind.

Performance Metrics

PerformanceWordPress SiteBenchmark
Google Mobile Speed:68
Google Desktop Speed81
Pingdom87faster than 87% of tested sites
WebPageTest Speed Index1,017median = ~4,493
top 10% = <1,388
YSlow81average score = 70
Web Page Size526 KbIn 2017, average page size = ~2.4 Mb
median page size = ~1.9 Mb
Web Server Requests27< 40 – 60 recommended

 

Affiliate WordPress Website

Seattle CARES Mentoring website screenshot

Client: Seattle CARES Mentoring Movement

Scope of Work
Copyediting
Custom Photography
Front-End web development
Performance optimization
Security hardening
Search engine optimization
Visual design

Team: Cipalla Communications, van den Berg Design, Rebecca Sullivan Photography, Scott Marlow

Seattle CARES Mentoring Movement, one of 58 city affiliates, provides school-based mentoring programs for black youth, under a King County Best Starts for Kids grant. The organization needed to quickly re-launch a mobile-friendly website in preparation for a January gala, attended by Major Jenny Durkan and other city of Seattle stakeholders. The new site also had to coordinate with National CARES existing brand identity.

The new nonprofit website, powered by WordPress, was refined over several months. Features include: an event calendar, online mentor forms, rich custom photography & videography, social media & sharing integration, and SSL protection.

Performance Metrics

PerformanceWordPress SiteBenchmark
Google Mobile Speed:78
Google Desktop Speed88
Pingdom77faster than 64% of tested sites
WebPageTest Speed Index1,147median = ~4,493
top 10% = <1,388
YSlow76average score = 70
Web Page Size884 KbIn 2017, average page size = ~2.4 Mb
median page size = ~1.9 Mb
Web Server Requests58< 40 – 60 recommended