Experienced, Professional WordPress Web Development

screenshot Colorado psychiatrists website

Copyediting by Rita Cipalla
Visual Design by Joan van den Berg
WordPress Theme Development by Scott Marlow

A long overdue mobile-responsive website upgrade for Colorado’s Rocky Mountain Neuropsychiatrists. RMNA has specialized in medication management for general psychiatric disorders – such as anxiety, depression and bipolar disorder – for Colorado Springs residents since 1999.

RMNA’s decade-old static HTML site no longer reflected the quality of their service business. The new, cleaner visual design is more inline with their brand identity. Contact information was prioritized for ease of use. Regional landscape stock photos give the light content a positive lift.

Overall Page Size is a lean 489 Kb, ~25% the industry median page size, with only 31 web server requests. As a result, page load speed is well optimized for mobile devices.

My specialty is accessible, mobile responsive, user-friendly front-end web development for Content Management Systems – such as WordPress. And since 2005, I have provided expert, professional marketing support to help you regain control over technology.

Cushy CMS to WordPress CMS Conversion

Dumas Bay retreat center screenshot

Client: Dumas Bay Centre

Scope of Work
Accessibility Improvements
Copyediting and content migration
Front-End web development
Performance optimization
Security hardening
Search engine optimization
Visual redesign

Team: Cipalla Communications, Scott Marlow, Joan van den Berg

Dumas Bay Centre is a unique event & retreat venue owned by the City of Federal Way.

Before the website redesign, center staff were limited to editing existing website content using Cushy CMS, a WYSIWYG HTML editing tool. To add new content, city IT staff needed to upload files to the web host.

The website was migrated to a new host and WordPress was configured to allow full rich-content editing. The new mobile-friendly site features a more modern look, with image galleries, oEmbed video support, site search, SSL protection, and feedback and rental inquiry forms. All implemented with accessibility in mind.

Performance Metrics

PerformanceWordPress SiteBenchmark
Google Mobile Speed:68
Google Desktop Speed81
Pingdom87faster than 87% of tested sites
WebPageTest Speed Index1,017median = ~4,493
top 10% = <1,388
YSlow81average score = 70
Web Page Size526 KbIn 2017, average page size = ~2.4 Mb
median page size = ~1.9 Mb
Web Server Requests27< 40 – 60 recommended


Affiliate WordPress Website

Seattle CARES Mentoring website screenshot

Client: Seattle CARES Mentoring Movement

Scope of Work
Custom Photography
Front-End web development
Performance optimization
Security hardening
Search engine optimization
Visual design

Team: Cipalla Communications, van den Berg Design, Rebecca Sullivan Photography, Scott Marlow

Seattle CARES Mentoring Movement, one of 58 city affiliates, provides school-based mentoring programs for black youth, under a King County Best Starts for Kids grant. The organization needed to quickly re-launch a mobile-friendly website in preparation for a January gala, attended by Major Jenny Durkan and other city of Seattle stakeholders. The new site also had to coordinate with National CARES existing brand identity.

The new nonprofit website, powered by WordPress, was refined over several months. Features include: an event calendar, online mentor forms, rich custom photography & videography, social media & sharing integration, and SSL protection.

Performance Metrics

PerformanceWordPress SiteBenchmark
Google Mobile Speed:78
Google Desktop Speed88
Pingdom77faster than 64% of tested sites
WebPageTest Speed Index1,147median = ~4,493
top 10% = <1,388
YSlow76average score = 70
Web Page Size884 KbIn 2017, average page size = ~2.4 Mb
median page size = ~1.9 Mb
Web Server Requests58< 40 – 60 recommended

Custom Designed WordPress Websites

manufacturing website screenshot
manufacturing website

Client: RAM Technologies

Scope of Work:
Branding, Copywriting, Front-end web development, Performance optimization, Security hardening, Visual redesign

Team: Scott Marlow, Christa Gardner, van den Berg Design, Pinpoint Strategic Marketing

The Challenge

RAM Technologies is a second-generation, family-owned and operated business. RAM embraces innovation and improvement, so needed a new mobile responsive website that reflected the company’s identity. Because RAM works transparently with partners, the collaborative website building process was much more effective.

The Solution

Our team completely re-branded and refreshed the RAM website. Starting with a deep-dive collaborative discovery process, Pinpoint arrived at a vibrant new look and feel for the site that provided a better user experience while showcasing the company’s rich custom photography. _Underscores Theme was selected for its flexibility and performance.

  • Overall page size was reduced 80%, within Google’s recommended 500 Kb benchmark for mobile optimization.
  • Web server requests were reduced 26%, well below the 40-60 maximum requests recommended for database-driven sites
Google Mobile Speed:7764
Google Desktop Speed8869
WebPageTest Speed Index2,3554,535
Web Page Size437 Kb2.2 Mb
Web Server Requests2838

Engineering WordPress Websites for Architects

Washington Window and Door 2017 website redesign

Client: Washington Window and Door

Scope of Work
Front-End web development
Performance optimization
Security hardening
Visual design

Team: van den Berg Design, Scott Marlow

My latest mobile responsive website redesign with Joan van den Berg for a high-end A&E client.

The old website was not optimized for mobile devices. We took this opportunity to modernize the site with custom typography and a new dark theme to highlight the company’s architectural-quality photos in simple image galleries.

Performance Metrics

PerformanceWordPress SiteBenchmark
Google Mobile Speed:88
Google Desktop Speed100
WebPageTest Speed Index1,435median = ~4,493
top 10% = <1,388
YSlow79average score = 70
Web Page Size1.9 MbIn 2017, average page size = ~2.4 Mb
median page size = ~1.9 Mb
Web Server Requests42< 40 – 60 recommended