Client: RAM Technologies
Scope of Work:
Branding, Copywriting, Front-end web development, Performance optimization, Security hardening, Visual redesign
Team: Scott Marlow, Christa Gardner, van den Berg Design, Pinpoint Strategic Marketing
RAM Technologies is a second-generation, family-owned and operated business. RAM embraces innovation and improvement, so needed a new mobile responsive website that reflected the company’s identity. Because RAM works transparently with partners, the collaborative website building process was much more effective.
Our team completely re-branded and refreshed the RAM website. Starting with a deep-dive collaborative discovery process, Pinpoint arrived at a vibrant new look and feel for the site that provided a better user experience while showcasing the company’s rich custom photography. _Underscores Theme was selected for its flexibility and performance.
- Overall page size was reduced 80%, within Google’s recommended 500 Kb benchmark for mobile optimization.
- Web server requests were reduced 26%, well below the 40-60 maximum requests recommended for database-driven sites
|Google Mobile Speed:||77||64|
|Google Desktop Speed||88||69|
|WebPageTest Speed Index||2,355||4,535|
|Web Page Size||437 Kb||2.2 Mb|
|Web Server Requests||28||38|
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