Client: RAM Technologies
Scope of Work:
Branding, Copywriting, Front-end web development, Performance optimization, Security hardening, Visual redesign
Team: Scott Marlow, Christa Gardner, van den Berg Design, Pinpoint Strategic Marketing
The Challenge
RAM Technologies is a second-generation, family-owned and operated business. RAM embraces innovation and improvement, so needed a new mobile responsive website that reflected the company’s identity. Because RAM works transparently with partners, the collaborative website building process was much more effective.
The Solution
Our team completely re-branded and refreshed the RAM website. Starting with a deep-dive collaborative discovery process, Pinpoint arrived at a vibrant new look and feel for the site that provided a better user experience while showcasing the company’s rich custom photography. _Underscores Theme was selected for its flexibility and performance.
- Overall page size was reduced 80%, within Google’s recommended 500 Kb benchmark for mobile optimization.
- Web server requests were reduced 26%, well below the 40-60 maximum requests recommended for database-driven sites
| Performance | After | Before |
|---|---|---|
| Google Mobile Speed: | 77 | 64 |
| Google Desktop Speed | 88 | 69 |
| Pingdom | 90 | 72 |
| WebPageTest Speed Index | 2,355 | 4,535 |
| YSlow | 84 | 82 |
| Web Page Size | 437 Kb | 2.2 Mb |
| Web Server Requests | 28 | 38 |
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