Pinpoint Strategic Communications

Tami Vileta-WellsPinpoint is a Seattle-based marketing agency specializing in brand development, loyalty marketing, event promotion, email marketing, collateral development, and integrated campaigns. With 30+ years as a creative director, art director, and writer, Tami Vileta-Wells, president and creative director, is passionate about strategic marketing and design.

Pinpoint’s experience covers a range of industries: healthcare, high tech, service, financial, manufacturing, non-profit, retail, and aerospace. A boutique agency style, broad experience and collaborative partnerships allow clients to have a low-overhead solution for their marketing and design needs.

Tami speaks nationally and publishes articles about customer loyalty, branding, event promotion, and email marketing. In her personal life, she loves hiking with her husband, competing in USTA league tennis, traveling the globe, and cooking massive meals large enough to feed a small army.

WordPress. A Powerful Content Management System for Attorneys

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screenshot F2VM medical defense attorneys website

Team: Pinpoint Strategic Communications, Scott Marlow, Charles Cotugno

F2VM (Fitzer, Fitzer, Veal, McAmis) is one of Washington State’s premier trial law firms for medical professionals. Pinpoint spearheaded a rebrand for the law firm and a redesign for their outdated and non-mobile friendly website.

The new site features Charles Cotugno’s custom photography taken on location at the law firm and  in the Tacoma Federal Courthouse. Unique page templates were created with the new Gutenberg Block Level (HTML) Editor, introduced with WordPress 5.0. These layots include full browser-width images and blockquotes for an on-point online identity.

Scope of Work

brand discovery
project management
creative strategy
art direction
color palette development
front-end web development
performance optimization
photography
security hardening
search engine optimization
visual design

Performance Metrics

Benchmark tests show the newly launched website outperforming 90% of tested sites.

Performance WordPress Site Benchmark
Google Mobile Speed: 98
Google Desktop Speed 99
WebPageTest Speed Index 1,239 median = ~4,493
top 10% = <1,388
YSlow 84 average score = 70
Web Page Size 448 Kb In 2018, average page size = ~2.4 Mb
median page size = ~2.1 Mb
Web Server Requests 26 < 40 – 60 recommended

 

 

WordPress. Fast. Affordable. Effective.

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Pinpoint Strategic Communications marketing firm screenshot
Client: Pinpoint Strategic Communications

Scope of Work
Branding
Content management
Front-End web development
Performance optimization
Security hardening
Search engine optimization
Visual design

Team: Pinpoint Strategic Communications, Scott Marlow

My latest website collaboration with Tami Vileta of Pinpoint Strategic Communications – a Seattle-based marketing agency specializing in brand development, loyalty marketing, event promotion, email marketing, collateral development, and integrated campaigns.

The new marketing firm website features icon fonts, image galleries, online forms, responsive grid layouts, social media & sharing integration, and SSL protection.

Performance Metrics

Performance WordPress Site Benchmark
Google Mobile Speed: 71
Google Desktop Speed 85
Pingdom 91 faster than 87% of tested sites
WebPageTest Speed Index 1,350 median = ~4,493
top 10% = <1,388
Web Page Size 1.1 Mb In 2017, average page size = ~2.4 Mb
median page size = ~1.9 Mb
Web Server Requests 53 < 40 – 60 recommended

Not only is Scott an absolute expert in responsive web development, he’s willing to think out of the box to bring ideas to life, he does diligent research and utilizes resources if he’s presented with challenges and problem solves, he’s incredibly flexible, accommodating, and personable to work with, and he handles pressure-cooker deadlines with grace and calm. I would ever so highly recommend developing your site with such a partner and would do so again in a heartbeat. Thank you!
Tamara Vileta, owner, Pinpoint Strategic Communications

Your Partner for Accessible Websites

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PAVE responsive website

Client: PAVE

Scope of Work:
Front-end web development, Performance optimization, Rebranding, Security hardening, Visual redesign, WCAG 2.0 Accessibility

Team: Scott Marlow, Tami Vileta

The Challenge

Partnership for Action, Voices for Empowerment (PAVE) and the Military Parent Technical Assistance Center needed to modernize their websites to meet WCAG 2.0 accessibility standards. Simultaneously, the organization needed a more authentic visual brand to resonate with their clients: military and civilian parents and caregivers who advocate for children and youth with disabilities.

The Solution

Our team completely re-branded and refreshed their 2 websites. Starting with a deep-dive discovery process, Pinpoint took committees from both organizations through a collaborative process to arrive at a vibrant new look and feel for each site that provided a better user experience while maintaining rigorous accessibility standards.

Performance WordPress Site Benchmark
Google Mobile Speed: 76
Google Desktop Speed 100
Google Lighthouse Accessibility 90/100
Pingdom 78 faster than 87% of tested sites
WebPageTest Speed Index 1.180 median = ~3.519
top 10% = <1.388
Web Page Size 591 Kb In 2017, average page size = ~2.4 Mb
median page size = ~1.9 Mb
Web Server Requests 47 < 40 – 60 recommended

Custom Designed WordPress Websites

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manufacturing website screenshot
manufacturing website

Client: RAM Technologies

Scope of Work:
Branding, Copywriting, Front-end web development, Performance optimization, Security hardening, Visual redesign

Team: Scott Marlow, Christa Gardner, van den Berg Design, Pinpoint Strategic Marketing

The Challenge

RAM Technologies is a second-generation, family-owned and operated business. RAM embraces innovation and improvement, so needed a new mobile responsive website that reflected the company’s identity. Because RAM works transparently with partners, the collaborative website building process was much more effective.

The Solution

Our team completely re-branded and refreshed the RAM website. Starting with a deep-dive collaborative discovery process, Pinpoint arrived at a vibrant new look and feel for the site that provided a better user experience while showcasing the company’s rich custom photography. _Underscores Theme was selected for its flexibility and performance.

  • Overall page size was reduced 80%, within Google’s recommended 500 Kb benchmark for mobile optimization.
  • Web server requests were reduced 26%, well below the 40-60 maximum requests recommended for database-driven sites
Performance After Before
Google Mobile Speed: 77 64
Google Desktop Speed 88 69
Pingdom 90 72
WebPageTest Speed Index 2,355 4,535
YSlow 84 82
Web Page Size 437 Kb 2.2 Mb
Web Server Requests 28 38

Creating Websites for Change

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Skills Inc aerospace manufacturing website
nonprofit aerospace manufacturing website

Client: Skills Inc.

Scope of Work:
Front-end web development, Performance optimization, Rebranding, Security hardening, Visual redesign, WCAG 2.0 Accessibility

Team: Scott Marlow, Charles Cotugno Photography, Tami Vileta

The Challenge

Skills Inc. is one of the region’s largest non-profit employers for persons with disabilities. One of the most respected aerospace manufacturers in Puget Sound. They are unique in their approach to diversity, inclusion, and leadership – adhering to two bottom lines: social and enterprise. Showing their diverse workforce in action as their competitive advantage informs all the brand work, including the website, designed by Pinpoint Strategic Communications.

Benchmarks New Site
Visitors 23%
Average Visit Duration 56%
Pages Per Visit 23% increase
Web Page Size 353 Kb
Web Server Requests  29

When we decided to take our website to the next level we turned to Marketing by Marlow. We use a very collaborative approach which includes our outside consultants, suppliers and vendors. Scott’s style of management and design meshes well with our team.

He brings a high level of expertise, competence and energy to the table while simultaneously listening to others. This is key to the conceptualization of any design and implementation process. He stays current with trends and technology.

Above all Scott is super easy to work with and he produces results. We think of Marketing by Marlow as an extension of our marketing and branding activity. We definitely think of Scott as a member of the Skills Inc. family.
Cheryl Roe, Director of Programs, Development & Marketing, Skills Inc.