WordPress. A Powerful Content Management System for Attorneys

screenshot F2VM medical defense attorneys website

Team: Pinpoint Strategic Communications, Scott Marlow, Charles Cotugno

F2VM (Fitzer, Fitzer, Veal, McAmis) is one of Washington State’s premier trial law firms for medical professionals. Pinpoint spearheaded a rebrand for the law firm and a redesign for their outdated and non-mobile friendly website.

The new site features Charles Cotugno’s custom photography taken on location at the law firm and  in the Tacoma Federal Courthouse. Unique page templates were created with the new Gutenberg Block Level (HTML) Editor, introduced with WordPress 5.0. These layots include full browser-width images and blockquotes for an on-point online identity.

Scope of Work

brand discovery
project management
creative strategy
art direction
color palette development
front-end web development
performance optimization
security hardening
search engine optimization
visual design

Performance Metrics

Benchmark tests show the newly launched website outperforming 90% of tested sites.

PerformanceWordPress SiteBenchmark
Google Mobile Speed:98
Google Desktop Speed99
WebPageTest Speed Index1,239median = ~4,493
top 10% = <1,388
YSlow84average score = 70
Web Page Size448 KbIn 2018, average page size = ~2.4 Mb
median page size = ~2.1 Mb
Web Server Requests26< 40 – 60 recommended



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Pinpoint Strategic Communications marketing firm screenshot
: Pinpoint Strategic Communications

Scope of Work
Content management
Front-End web development
Performance optimization
Security hardening
Search engine optimization
Visual design

Team: Pinpoint Strategic Communications, Scott Marlow

My latest website collaboration with Tami Vileta of Pinpoint Strategic Communications – a Seattle-based marketing agency specializing in brand development, loyalty marketing, event promotion, email marketing, collateral development, and integrated campaigns.

The new marketing firm website features icon fonts, image galleries, online forms, responsive grid layouts, social media & sharing integration, and SSL protection.

Performance Metrics

PerformanceWordPress SiteBenchmark
Google Mobile Speed:71
Google Desktop Speed85
Pingdom91faster than 87% of tested sites
WebPageTest Speed Index1,350median = ~4,493
top 10% = <1,388
Web Page Size1.1 MbIn 2017, average page size = ~2.4 Mb
median page size = ~1.9 Mb
Web Server Requests53< 40 – 60 recommended

Not only is Scott an absolute expert in responsive web development, he’s willing to think out of the box to bring ideas to life, he does diligent research and utilizes resources if he’s presented with challenges and problem solves, he’s incredibly flexible, accommodating, and personable to work with, and he handles pressure-cooker deadlines with grace and calm. I would ever so highly recommend developing your site with such a partner and would do so again in a heartbeat. Thank you!
Tamara Vileta, owner, Pinpoint Strategic Communications

Your Partner for Accessible Websites

PAVE responsive website

Client: PAVE

Scope of Work:
Front-end web development, Performance optimization, Rebranding, Security hardening, Visual redesign, WCAG 2.0 Accessibility

Team: Scott Marlow, Tami Vileta

The Challenge

Partnership for Action, Voices for Empowerment (PAVE) and the Military Parent Technical Assistance Center needed to modernize their websites to meet WCAG 2.0 accessibility standards. Simultaneously, the organization needed a more authentic visual brand to resonate with their clients: military and civilian parents and caregivers who advocate for children and youth with disabilities.

The Solution

Our team completely re-branded and refreshed their 2 websites. Starting with a deep-dive discovery process, Pinpoint took committees from both organizations through a collaborative process to arrive at a vibrant new look and feel for each site that provided a better user experience while maintaining rigorous accessibility standards.

PerformanceWordPress SiteBenchmark
Google Mobile Speed:76
Google Desktop Speed100
Google Lighthouse Accessibility90/100
Pingdom78faster than 87% of tested sites
WebPageTest Speed Index1.180median = ~3.519
top 10% = <1.388
Web Page Size591 KbIn 2017, average page size = ~2.4 Mb
median page size = ~1.9 Mb
Web Server Requests47< 40 – 60 recommended

Custom Designed WordPress Websites

manufacturing website screenshot
manufacturing website

Client: RAM Technologies

Scope of Work:
Branding, Copywriting, Front-end web development, Performance optimization, Security hardening, Visual redesign

Team: Scott Marlow, Christa Gardner, van den Berg Design, Pinpoint Strategic Marketing

The Challenge

RAM Technologies is a second-generation, family-owned and operated business. RAM embraces innovation and improvement, so needed a new mobile responsive website that reflected the company’s identity. Because RAM works transparently with partners, the collaborative website building process was much more effective.

The Solution

Our team completely re-branded and refreshed the RAM website. Starting with a deep-dive collaborative discovery process, Pinpoint arrived at a vibrant new look and feel for the site that provided a better user experience while showcasing the company’s rich custom photography. _Underscores Theme was selected for its flexibility and performance.

  • Overall page size was reduced 80%, within Google’s recommended 500 Kb benchmark for mobile optimization.
  • Web server requests were reduced 26%, well below the 40-60 maximum requests recommended for database-driven sites
Google Mobile Speed:7764
Google Desktop Speed8869
WebPageTest Speed Index2,3554,535
Web Page Size437 Kb2.2 Mb
Web Server Requests2838

Creating Websites for Change

Skills Inc aerospace manufacturing website
nonprofit aerospace manufacturing website

Client: Skills Inc.

Scope of Work:
Front-end web development, Performance optimization, Rebranding, Security hardening, Visual redesign, WCAG 2.0 Accessibility

Team: Scott Marlow, Charles Cotugno Photography, Tami Vileta

The Challenge

Skills Inc. is one of the region’s largest non-profit employers for persons with disabilities. One of the most respected aerospace manufacturers in Puget Sound. They are unique in their approach to diversity, inclusion, and leadership – adhering to two bottom lines: social and enterprise. Showing their diverse workforce in action as their competitive advantage informs all the brand work, including the website, designed by Pinpoint Strategic Communications.

BenchmarksNew Site
Average Visit Duration56%
Pages Per Visit23% increase
Web Page Size353 Kb
Web Server Requests 29

When we decided to take our website to the next level we turned to Marketing by Marlow. We use a very collaborative approach which includes our outside consultants, suppliers and vendors. Scott’s style of management and design meshes well with our team.

He brings a high level of expertise, competence and energy to the table while simultaneously listening to others. This is key to the conceptualization of any design and implementation process. He stays current with trends and technology.

Above all Scott is super easy to work with and he produces results. We think of Marketing by Marlow as an extension of our marketing and branding activity. We definitely think of Scott as a member of the Skills Inc. family.
Cheryl Roe, Director of Programs, Development & Marketing, Skills Inc.