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screenshot F2VM medical defense attorneys website

Team: Pinpoint Strategic Communications, Scott Marlow, Charles Cotugno

F2VM (Fitzer, Fitzer, Veal, McAmis) is one of Washington State’s premier trial law firms for medical professionals. Pinpoint spearheaded a rebrand for the law firm and a redesign for their outdated and non-mobile friendly website.

The new site features Charles Cotugno’s custom photography taken on location at the law firm and  in the Tacoma Federal Courthouse. Unique page templates were created with the new Gutenberg Block Level (HTML) Editor, introduced with WordPress 5.0. These layots include full browser-width images and blockquotes for an on-point online identity.

Scope of Work

brand discovery
project management
creative strategy
art direction
color palette development
front-end web development
performance optimization
security hardening
search engine optimization
visual design

Performance Metrics

Benchmark tests show the newly launched website outperforming 90% of tested sites.

Performance WordPress Site Benchmark
Google Mobile Speed: 98
Google Desktop Speed 99
WebPageTest Speed Index 1,239 median = ~4,493
top 10% = <1,388
YSlow 84 average score = 70
Web Page Size 448 Kb In 2018, average page size = ~2.4 Mb
median page size = ~2.1 Mb
Web Server Requests 26 < 40 – 60 recommended