WordPress Website Rebuild for Dermatology Clinic

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dermatology clinic website screenshot

A rebuilt website for Advanced Dermatology and Laser Institute of Seattle.

Dr. Greene’s dermatology clinic contracted with me to regain full administrative access to their WordPress site, which a marcom agency would not provide. After content was successfully migrated, I cloned the site into a new open source Theme, _S. Usability was improved  by increasing font sizes and color contrast.

Scope of Work

  • Accessibility
  • Performance Optimization
  • Search Engine Optimization
  • Security Hardening
  • Visual Layout & Design
  • WordPress Theme Development

Performance

To optimize performance, overall page size, at 802 Kb, is 67% below the median industry homepage size of ~2.4 Mb, and server requests have been reduced 42%, from 69 to 40. Accessibility benchmarks are also excellent, with a 38% improvement in Google Lighthouse’s automated accessibility metrics.

Before & After Performance Comparison

Performance Metric Old Website
 New Website
Google Lighthouse: Accessibility 60/100 96/100
Google Lighthouse: Best Practices 95/100 100/100
Google Lighthouse: Mobile Speed 72/100 73/100
Google Lighthouse: Desktop Speed 91/100 91/100
Google Lighthouse: Search Engine Optimization 82/100 91/100
WebPageTest Speed Index 1.805 2.251
Total Homepage File Size 1.047 Mb (230 Kb Images + 421 Kb Scripts + 117 Kb CSS + 271 Kb Fonts + 32 Kb HTML) 802 Kb (416 Kb Images + 193 Kb Scripts + 87 Kb CSS + 106 Kb Fonts + 106 Kb HTML)
Total Web Server Requests 69 (15 Images + 16 Scripts + 28 CSS + 7 Fonts + 1 Other + 2 HTML) 40 (14 Images + 13 Scripts + 8 CSS + 3 Fonts + 1 Other + 1 HTML)
Estimated Mobile Homepage Load Time ~11.4 seconds ~3.4 seconds

WebPageTest Speed Index: median = ~3.591; top 10% = <1.388
In 2022, the average page size = ~2.4 Mb and median page size = ~2.1 Mb.
Database-driven websites, like WordPress, are more performance optimized when server requests are < 40 – 60.

Thank you so much. We are extremely happy.
Peggy Mesnik

Site Credits

WordPress Design + Development: Scott Marlow