WordPress Website Rebuild for Dermatology Clinic

dermatology clinic website screenshot

A rebuilt website for Advanced Dermatology and Laser Institute of Seattle.

Dr. Greene’s dermatology clinic contracted with me to regain full administrative access to their WordPress site, which a marcom agency would not provide. After content was successfully migrated, I cloned the site into a new open source Theme, _S. Usability was improved  by increasing font sizes and color contrast.

Scope of Work

  • Accessibility
  • Performance Optimization
  • Search Engine Optimization
  • Security Hardening
  • Visual Layout & Design
  • WordPress Theme Development

Performance

To optimize performance, overall page size, at 802 Kb, is 67% below the median industry homepage size of ~2.4 Mb, and server requests have been reduced 42%, from 69 to 40. Accessibility benchmarks are also excellent, with a 38% improvement in Google Lighthouse’s automated accessibility metrics.

Before & After Performance Comparison

Performance MetricOld Website
New Website
Google Lighthouse: Accessibility60/10096/100
Google Lighthouse: Best Practices95/100100/100
Google Lighthouse: Mobile Speed72/10073/100
Google Lighthouse: Desktop Speed91/10091/100
Google Lighthouse: Search Engine Optimization82/10091/100
WebPageTest Speed Index1.8052.251
Total Homepage File Size1.047 Mb (230 Kb Images + 421 Kb Scripts + 117 Kb CSS + 271 Kb Fonts + 32 Kb HTML)802 Kb (416 Kb Images + 193 Kb Scripts + 87 Kb CSS + 106 Kb Fonts + 106 Kb HTML)
Total Web Server Requests69 (15 Images + 16 Scripts + 28 CSS + 7 Fonts + 1 Other + 2 HTML)40 (14 Images + 13 Scripts + 8 CSS + 3 Fonts + 1 Other + 1 HTML)
Estimated Mobile Homepage Load Time~11.4 seconds~3.4 seconds

WebPageTest Speed Index: median = ~3.591; top 10% = <1.388
In 2022, the average page size = ~2.4 Mb and median page size = ~2.1 Mb.
Database-driven websites, like WordPress, are more performance optimized when server requests are < 40 – 60.

Thank you so much. We are extremely happy.
Peggy Mesnik

Site Credits

WordPress Design + Development: Scott Marlow

Scholarships to Support Spokane Student Education

Spokane nonprofit retired teachers association website

A new WordPress-powered website for Spokane Area Retired Educator’s Association (SAREA), a member organization of Washington State School Retirees Association.

This Spokane nonprofit association lost access to their domain registrar and host, after a key stakeholder passed away. After a new domain name was secured,  site content was manually migrated into a WordPress CMS for more intuitive content editing. The new site incorporates an online application for scholarships and mini-grants awarded each fall.

Scope of Work

  • Content Migration
  • Performance Optimization
  • Search Engine Optimization
  • Security Hardening
  • Visual Layout & Design
  • WordPress Theme Development
  • WordPress Training & Consulting

Performance

Page load speed is excellent with overall page size, 273 Kb, 88% below the median homepage size. Accessibility benchmarks are also superb.

Performance MetricNew WordPress Website
Google Lighthouse: Accessibility100/100
Google Lighthouse: Best Practices100/100
Google Lighthouse: Mobile Speed70/100
Google Lighthouse: Desktop Speed91/100
Google Lighthouse: Search Engine Optimization93/100
WebPageTest Speed Index1.795
Total Homepage File Size273 Kb (218 Kb Images + 9 Kb Scripts + 45Kb CSS + 8Kb HTML)
Total Web Server Requests18 (5 Images + 4 Scripts + 8 CSS + 1 HTML)
Estimated Mobile Homepage Load Time~1.8 seconds

WebPageTest Speed Index: median = ~3.591; top 10% = <1.388
In 2022, the average page size = ~2.4 Mb and median page size = ~2.1 Mb.
Database-driven websites, like WordPress, are more performance optimized when server requests are < 40 – 60.

Site Credits

WordPress Design + Development: Scott Marlow

Building WordPress Websites, Online Forms, and Marcom Confidence

A website redesign and rebuild for Habitat for Humanity of Kitsap County. This new custom-branded WordPress website replaces a 2017 volunteer-built static HTML site, which was not mobile-friendly, despite a significant amount of site visits from mobile devices.

The WordPress CMS with a Block Editor-integrated Theme enables the new marcom staff to intuitively edit content, as well as create rich, modern layouts. Google Lighthouse benchmarks across the board were significantly improved.

Scope of Work

  • Accessibility Consulting
  • Branding & Visual Design
  • Content Migration
  • Performance Optimization
  • Search Engine Optimization
  • Security Hardening
  • WordPress Theme Development
  • WordPress Training & Consulting

Performance

Page load speed improved considerably by reducing overall page size 96% from 15.4 Mb to 618 Kb, 1/4th the median homepage size.

Before & After Performance Comparison

Performance MetricOld Website
New Website
Google Lighthouse: Accessibility41/10098/100
Google Lighthouse: Best Practices83/100100/100
Google Lighthouse: Mobile Speed58/10070/100
Google Lighthouse: Desktop Speed53/10098/100
Google Lighthouse: Search Engine Optimization50/10093/100
WebPageTest Speed Index11.3843.422
Total Homepage File Size15.336 Mb (14.6 Mb Images + 933Kb Scripts)618 Kb (148 Kb Images + 290 Kb Scripts + 133 Kb CSS + 49 Kb Fonts + 11 Kb HTML)
Total Web Server Requests40 (16 Images + 9 Scripts + 2 CSS + 8Other + 5 HTML)41 (7 Images + 15 Scripts + 15 CSS + 2 Fonts + 1 HTML)
Estimated Mobile Homepage Load Time~11.4 seconds~3.4 seconds

WebPageTest Speed Index: median = ~3.591; top 10% = <1.388
In 2022, the average page size = ~2.4 Mb and median page size = ~2.1 Mb.
Database-driven websites, like WordPress, are more performance optimized when server requests are < 40 – 60.

Site Credits

WordPress Theme Development: Scott Marlow

Collaborative Divorce Attorney Website

Collaborative divorce lawyer website

The latest website launch for Shoreline attorney Ginger Boyle, who specializes in collaborative divorce and divorce mediation.

This project involved rebuilding a non-mobile friendly GoDaddy Site Builder website into a more accessible, mobile friendly WordPress site. Web server requests – the primary factor in slow page load speeds – were reduced 20% from 42 to 34, and overall homepage size was reduced 45% from 1.3 Mb to 715 Kb. Google Lighthouse mobile speed benchmarks improved from 24 to 97/100.

Performance Analysis

Performance Metricold GoDaddy website
New WordPress Website
Google Lighthouse: Accessibility48/10097/100
Google Lighthouse: Best Practices67/100100/100
Google Lighthouse: Mobile Speed24/10097/100
Google Lighthouse: Desktop Speed96/10089/100
Google Lighthouse: Search Engine Optimization91/10091/100
WebPageTest Speed Index1.9052.420
Total Homepage File Size1.302 Mb (144 Kb Images + 80 Kb Scripts + 20 Kb CSS + 1 Mb Fonts + 9 Kb HTML)715 Kb (125 Kb Images + 295 Kb Scripts + 93 Kb CSS + Kb Fonts + Kb HTML)
Total Web Server Requests42 (4 Images + 10 Scripts + 2 CSS + 24 Fonts + 2 HTML)34 (6 Images +11 Scripts + 12 CSS + 3 Other + 2 HTML)
Estimated Mobile Homepage Load Time~2 seconds~2.4 seconds

WebPage Test Speed Index: median = ~3.591; top 10% = <1.388
In 2022, the average page size = ~2.4 Mb and median page size = ~2.1 Mb.
Database-driven websites, like WordPress, are more performance optimized when server requests are < 40 – 60.

Branding & Visual Design: Heidi Grace
Portraiture: Ingrid Page-Sheldon
Videography: The Crouch Group
WordPress Theme Development: Scott Marlow

Regular Website Check-ups = Better Performance

mobile dental van website

A modern refresh for Arcora Foundation’s SmileMobile van, a 3-chair mobile dental office that brings oral health services to babies, children, youth, pregnant/postpartum people and adults in Washington State who have limited options for dental care. The new site features a mobile-friendly event calendar, as well as translation tool for under-served communities.

Mobile performance was significantly improved by reducing web server requests 63% and overall page size 77%.

Accessibility improvements included skip-to-content links, keyboard-navigable navigation, semantic HTML, and a higher contrast color palette.

Scope of Work

Accessibility Remediation
Performance Optimization
Search Engine Optimization
Visual Design & Layout

Performance Analysis

Performance MetricOld Website
New Website
Google Lighthouse: Accessibility95/10098/100
Google Lighthouse: Best Practices92/10092/100
Google Lighthouse: Mobile Speed31/10084/100
Google Lighthouse: Desktop Speed81/10095/100
Google Lighthouse: Search Engine Optimization80/10091/100
WebPageTest Speed Index7.3092.879
Total Homepage File Size2.2 Mb ( 1.36 Mb Images + 574 Kb Scripts + 156 Kb CSS + Kb HTML)509 Kb (153 Kb Images + 128 Kb Scripts + 77 Kb CSS + 150 Kb Fonts + 12 Kb HTML)
Total Web Server Requests84 (25 Images + 32 Scripts + 16 CSS + 11 Other + 1 HTML)31 (6 Images + 11 Scripts + 11 CSS + 1 Font + 2 HTML)
Estimated Mobile Homepage Load Time~7.3 seconds~2.9 seconds

WebPage Test Speed Index: median = ~3.591; top 10% = <1.388
In 2022, the average page size = ~2.4 Mb and median page size = ~2.1 Mb.
Database-driven websites, like WordPress, are more performance optimized when server requests are < 40 – 60.