Client: Seattle CARES Mentoring Movement
Scope of Work
Copyediting
Custom Photography
Front-End web development
Performance optimization
Security hardening
Search engine optimization
Visual design
Team: Cipalla Communications, van den Berg Design, Rebecca Sullivan Photography, Scott Marlow
Seattle CARES Mentoring Movement, one of 58 city affiliates, provides school-based mentoring programs for black youth, under a King County Best Starts for Kids grant. The organization needed to quickly re-launch a mobile-friendly website in preparation for a January gala, attended by Major Jenny Durkan and other city of Seattle stakeholders. The new site also had to coordinate with National CARES existing brand identity.
The new nonprofit website, powered by WordPress, was refined over several months. Features include: an event calendar, online mentor forms, rich custom photography & videography, social media & sharing integration, and SSL protection.
Performance Metrics
| Performance | WordPress Site | Benchmark |
|---|---|---|
| Google Mobile Speed: | 78 | |
| Google Desktop Speed | 88 | |
| Pingdom | 77 | faster than 64% of tested sites |
| WebPageTest Speed Index | 1,147 | median = ~4,493 top 10% = <1,388 |
| YSlow | 76 | average score = 70 |
| Web Page Size | 884 Kb | In 2017, average page size = ~2.4 Mb median page size = ~1.9 Mb |
| Web Server Requests | 58 | < 40 – 60 recommended |
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