Affiliate WordPress Website

Seattle CARES Mentoring website screenshot

Client: Seattle CARES Mentoring Movement

Scope of Work
Custom Photography
Front-End web development
Performance optimization
Security hardening
Search engine optimization
Visual design

Team: Cipalla Communications, van den Berg Design, Rebecca Sullivan Photography, Scott Marlow

Seattle CARES Mentoring Movement, one of 58 city affiliates, provides school-based mentoring programs for black youth, under a King County Best Starts for Kids grant. The organization needed to quickly re-launch a mobile-friendly website in preparation for a January gala, attended by Major Jenny Durkan and other city of Seattle stakeholders. The new site also had to coordinate with National CARES existing brand identity.

The new nonprofit website, powered by WordPress, was refined over several months. Features include: an event calendar, online mentor forms, rich custom photography & videography, social media & sharing integration, and SSL protection.

Performance Metrics

Performance WordPress Site Benchmark
Google Mobile Speed: 78
Google Desktop Speed 88
Pingdom 77 faster than 64% of tested sites
WebPageTest Speed Index 1,147 median = ~4,493
top 10% = <1,388
YSlow 76 average score = 70
Web Page Size 884 Kb In 2017, average page size = ~2.4 Mb
median page size = ~1.9 Mb
Web Server Requests 58 < 40 – 60 recommended