An award-winning communications firm that provides senior-level consulting to nonprofit organizations, foundations, education institutions and government agencies.
Cipalla Communications focuses on travel and tourism, museums and performing arts, education, economic development and the environment. A partnership approach is used to develop creative strategies, crisp communication materials and effective public relations campaigns.
The new website is simply FANTASTIC! Absolutely beautiful! Glenna Burmer
Scope of Work
content migration copywriting creative strategy color palette development front-end web development performance optimization security hardening search engine optimization visual design WordPress training and consulting
Page load speed ranks in the top 10% of sites.
Google Lighthouse benchmarks Mobile Speed: 85/100 Desktop Speed: 97/100 Accessibility: 96/100 Best Practices: 100/100 Search Engine Optimization: 93/100
Total Page File Size: 489 Kb (In 2020, the average page size was ~2.4 Mb; the median size was ~2.1 Mb) Total Web Server Requests: 24 (4 Scripts + 5 Images + 6 CSS files + 4 fonts + 2 Other + 1 HTML )
Content Strategy by: Rita Cipalla Visual Design by: Joan van den Berg Banner artwork: Descending Dragon by Nobu Burmer | Banner photo: Sakurajima volcano, Kyushu, Japan, by Glenna Burmer WordPress Theme Development by: Scott Marlow
Puget Sound Training Center provides career training and employment services to immigrants, refugees and under-served individuals. PSTC trains individuals who are clients of Washington State Labor and Industry (L&I) and Department of Rehabilitation (DVR); PSTC also partners with CBOs (Community Based Organizations) to provide customized skills training.
This website redesign project involved upgrading the job training center’s decade-old static HTML website into a mobile-first responsive layout, powered by an intuitive WordPress Content Management System. During the redesign, nonprofit staff were trained how to add and edit website content – including text, images, and links – using WordPress’ new Gutenberg Block Editor. In addition to editing content, staff can now use the block editor, which has been custom-branded to their identity, to create mobile responsive layouts.
Scope of Work
creative strategy color palette development front-end web development performance optimization security hardening search engine optimization visual design WordPress training and consulting
An overdue mobile-responsive website upgrade for my writing colleague, Rita Cipalla.
For this website redesign, we chose to skin an existing template WordPress Theme, Argent, by Automattic. The Argent Theme is based on _Underscores, so theme skinning is fast and straightforward – and the final product is guaranteed to be compatible with WordPress software and Plugins.
Overall Page Size is a lean 584 Kb, ~25% the industry median page size, with only 32 web server requests. As a result, page load speed is well optimized for mobile devices.
The site features Rita’s custom travel photographs for an authentic look. A classic combination of custom serif and sans-serif fonts are typeset in very readable line widths, with bold red and yellow call-outs for emphasis. And, unlike her previous static HTML site, Rita can now easily add and edit portfolio and blog content.
A long overdue mobile-responsive website upgrade for Colorado’s Rocky Mountain Neuropsychiatrists. RMNA has specialized in medication management for general psychiatric disorders – such as anxiety, depression and bipolar disorder – for Colorado Springs residents since 1999.
RMNA’s decade-old static HTML site no longer reflected the quality of their service business. The new, cleaner visual design is more inline with their brand identity. Contact information was prioritized for ease of use. Regional landscape stock photos give the light content a positive lift.
Overall Page Size is a lean 489 Kb, ~25% the industry median page size, with only 31 web server requests. As a result, page load speed is well optimized for mobile devices.
My specialty is accessible, mobile responsive, user-friendly front-end web development for Content Management Systems – such as WordPress. And since 2005, I have provided expert, professional marketing support to help you regain control over technology.
Scope of Work Accessibility Improvements Copyediting and content migration Front-End web development Performance optimization Security hardening Search engine optimization Visual redesign
Team: Cipalla Communications, Scott Marlow, Joan van den Berg
Dumas Bay Centre is a unique event & retreat venue owned by the City of Federal Way.
Before the website redesign, center staff were limited to editing existing website content using Cushy CMS, a WYSIWYG HTML editing tool. To add new content, city IT staff needed to upload files to the web host.
The website was migrated to a new host and WordPress was configured to allow full rich-content editing. The new mobile-friendly site features a more modern look, with image galleries, oEmbed video support, site search, SSL protection, and feedback and rental inquiry forms. All implemented with accessibility in mind.
Google Mobile Speed:
Google Desktop Speed
faster than 87% of tested sites
WebPageTest Speed Index
median = ~4,493 top 10% = <1,388
average score = 70
Web Page Size
In 2017, average page size = ~2.4 Mb median page size = ~1.9 Mb