5 Communication Tips to Inspire Nonprofit Donors

  1. Understand what donors care about – and make them the hero.
    Donors are deeply interested in how their gift did or will make a difference. Let them know specifically what you did with their money. They also want to know what would happen if they gave you more. That’s your vision. Be sure to make it big and bold. And, they want to be thanked, personally and frequently. In addition, don’t focus on how wonderful your organization is. Tell donors how wonderful they are. Instead of “Our organization fed 100 hungry kids thanks to private donations,” tell donors, “You helped feed 100 hungry kids.”
  2. Don’t talk just about your needs.
    The time-honored adage in fundraising remains true. Donors don’t fund organizations that have needs. They fund organizations that meet needs. Talk about the need in the context of what the donor can do to fix the problem.
  3. Use ‘you’ and ‘your’ more than ‘we’ and ‘our’.
    YOU is the most powerful word in donor communications. Research shows that donors give more when they feel personally responsible, over and above “we’re in this together.”
  4. Communicate without asking for money.
    Your stewardship communications should out-frequent your solicitation communications by at least two to one, preferably even more. Organizations that communicate solely with their hand out risk losing valued donors. Thank-you letters, e-newsletters and emails, print newsletters, personal thank-you phone calls, holiday cards, love notes from clients – all can make a real difference in keeping donors in the fold.
  5. Tell stories that illustrate donors’ impact.
    Storytelling inspires bigger gifts! Let the people you serve illustrate how much the donor achieved.

For more help with nonprofit communication:

Moore Ink. PR & Fundraising Communications

Websites Within Reach

Screenshot Dumas Bay Centre
Project Management: Cipalla Communications
Graphic/Logo Design: van den Berg Design
Photography: Chris Huss Photography
CSS/XHTML Web Development: Scott Marlow

My second website for the City of Federal Way: a redesign for Dumas Bay Centre, a retreat center owned and operated by the City. The new site features rotating images of the event venue, panoramic views of the meeting rooms, downloadable catering menus, and an open source Content Management System.

Dumas Bay Centre, a former convent, is an affordable event venue for all types of groups — from business meetings and craft gatherings to memorials and weddings. The event center overlooks Dumas Bay from a 12-acre natural setting with a waterfront gazebo and historic garden. Three meeting rooms can accommodate up to 98 event attendees. And up to 90 guests can overnight in 67 guest rooms.

Our team created a full marketing plan including a new website, brand identity and marketing materials. The work included a comprehensive advertising plan with ads in Bravo, Posted in Communications, Marketing, Nonprofit portfolio, Web design, Website portfolioTagged , , , ,

Statewide Nonprofit Resource Directory

Marketing By Marlow

It’s official. Marketing By Marlow is a recognized consulting and service agency of the new Statewide Nonprofit Resource Directory, launched by 501 Commons in January.

To be included in the Directory, a consultant must have at least 3 years experience working as a consultant with nonprofit organizations. If you consult with both nonprofits and businesses (like me), you need to have had nonprofit clients for at least 3 years and your nonprofit work needs to comprise at least 30% of your total experience. The approval process involves a nonprofit client references scoring system using a reference-check form. An average score of 3.5 or higher on a 4-point scale is required to be listed.