Statewide Nonprofit Resource Directory

Marketing By Marlow

It’s official. Marketing By Marlow is a recognized consulting and service agency of the new Statewide Nonprofit Resource Directory, launched by 501 Commons in January.

To be included in the Directory, a consultant must have at least 3 years experience working as a consultant with nonprofit organizations. If you consult with both nonprofits and businesses (like me), you need to have had nonprofit clients for at least 3 years and your nonprofit work needs to comprise at least 30% of your total experience. The approval process involves a nonprofit client references scoring system using a reference-check form. An average score of 3.5 or higher on a 4-point scale is required to be listed.

In Motion Marketing

Kent East Hill In Motion

Team Lead: Susanna Tull Communications Consulting
Graphic Design: Peg Ogle
Communications & Social Media Consulting: Scott Marlow
Community Outreach, Market Research & Evaluation: Tiffany Crosby
Field Marketing: Mark Tull
Administration: Yukari Bettencourt

Last February, King County Metro hired our consulting team to implement In Motion, a community-based social marketing program to promote sustainable transportation. Following its three-step transportation demand management (TDM) model, the In Motion program encouraged residents of Kent (Washington’s sixth largest city) to reduce their drive-alone car trips over a 20-week period.

Highlights from Kent East Hill In Motion:

  • 7% of households responded
  • 190 participants (78%) pledged to reduce at least two drive alone trips per week; and 61% of those who pledged reported reducing their drive alone trips.
  • Over the 20-week program period, participants:
    Reduced: 4,595 drive-alone trips
    Saved: 105,443 miles; 5,272 gallons of gas; and 102,280 lbs of CO2
  • 90% of survey respondents report that they plan to continue their new drive-less travel patterns Continue reading “In Motion Marketing”



Pawstruck (paw-struck) adjective: an immediate intense affection for a cat or dog.
noun: 1. a pet publication; 2. an animal welfare fundraising event; 3. an animal-related advertising campaign.

Jen and I found this affectionate cat climbing around our house. We were immediately pawstruck. We fed her for a few nights, considering pet adoption.

Our neighbor Kirsten suggested posting a Found Pet notice on the West Seattle Blog. Within a day, the cat and her owner were joyfully reunited.

So, I purchased the domain, in memory of our favorite temporary guest. I’m not certain where I’ll find a home for this one yet, but I’m sure it’ll be love at first bite.

Marketing Alone

The following excerpt is from The Unsettling of America, an essay by Wendell Berry. It made me think about marketing, marketers, and my own marketing profession.

“In order to understand our own time and predicament and the work that is to be done, we would do well to…say that we are divided between exploitation and nurture…The terms exploitation and nurture…describe a vision not only between persons but also within persons. We are all to some extent the products of an exploitive society, and it would be foolish and self-defeating to pretend that we do not bear its stamp.

…I conceive a strip miner to be a model exploiter, and as a model nurturer I take the old-fashioned idea or ideal of a farmer. The exploiter is a specialist, an expert; the nurturer is not. The standard of the exploiter is efficiency; the standard of the nurturer is care. The exploiter’s goal is money, profit; the nurturer’s goal is health-his land’s health, his own, his family’s, his community’s, his country’s. Whereas the exploiter asks of a piece of land only how much and how quickly it can be made to produce, the nurturer asks…What is its carrying capacity? (That is: How much can be taken from it without diminishing it? What can it produce dependably for an indefinite time?) The exploiter wishes to earn as much as possible by as little work as possible; the nurturer expects, certainly, to have a decent living from his work, but his characteristic wish to work as well as possible. The competence of the exploiter is in organization; that of the nurturer is in order-a human order, that is, that accommodates itself both to other order and to mystery. The exploiter typically serves an institution or organization; the nurturer serves land, household, community, place. The exploiter thinks in terms of numbers, quantities, “hard facts”; the nurturer thinks in terms of character, condition, quality, kind.”

My freelance interest is to build social capital by supporting small community-based enterprises and non-profit organizations. Of course, I recognize that even my best efforts fall somewhere between the idyllic role of nurturer and the exploiter, as categorized by Berry.