Exceptional Website for Exceptional Vets

screenshot Eastlake Vet Hospital website
Graphic Design: Beegee Tolpa
PPC Management: Seattle Organic SEO
WordPress Theme Development: Scott Marlow

Eastlake Vet Hospital’s former website was hosted by a proprietary Content Management System. The CMS-based site was poorly designed with non-semantic HTML markup, invalid HTML, and slow page load times; most of the CMS problems were also contributing to poor search engine optimization.

The new Eastlake Vet Hospital website, powered by WordPress, is not only exceptionally designed – it is optimized for search indexing and displays better in a variety of devices.

Part of our team’s work also involved optimizing the animal clinic’s Google AdWords campaign.

I just wanted to thank you for your fantastic work in providing me with a new professional website for my veterinary hospital. I really appreciate your understanding that this is an arena that is difficult for me and all the patience you displayed during the process. I now have a website that I am proud of. Couldn’t be happier and look forward to working with you in the future Carl D. Anderson DVM
Eastlake Vet Hospital

Websites Within Reach

Screenshot Dumas Bay Centre
Project Management: Cipalla Communications
Graphic/Logo Design: van den Berg Design
Photography: Chris Huss Photography
CSS/XHTML Web Development: Scott Marlow

My second website for the City of Federal Way: a redesign for Dumas Bay Centre, a retreat center owned and operated by the City. The new site features rotating images of the event venue, panoramic views of the meeting rooms, downloadable catering menus, and an open source Content Management System.

Dumas Bay Centre, a former convent, is an affordable event venue for all types of groups — from business meetings and craft gatherings to memorials and weddings. The event center overlooks Dumas Bay from a 12-acre natural setting with a waterfront gazebo and historic garden. Three meeting rooms can accommodate up to 98 event attendees. And up to 90 guests can overnight in 67 guest rooms.

Our team created a full marketing plan including a new website, brand identity and marketing materials. The work included a comprehensive advertising plan with ads in Bravo, MyWedding.com, the Federal Way Mirror, and other publications.

Statewide Nonprofit Resource Directory

Marketing By Marlow

It’s official. Marketing By Marlow is a recognized consulting and service agency of the new Statewide Nonprofit Resource Directory, launched by 501 Commons in January.

To be included in the Directory, a consultant must have at least 3 years experience working as a consultant with nonprofit organizations. If you consult with both nonprofits and businesses (like me), you need to have had nonprofit clients for at least 3 years and your nonprofit work needs to comprise at least 30% of your total experience. The approval process involves a nonprofit client references scoring system using a reference-check form. An average score of 3.5 or higher on a 4-point scale is required to be listed.

In Motion Marketing

Kent East Hill In Motion

Team Lead: Susanna Tull Communications Consulting
Graphic Design: Peg Ogle
Communications & Social Media Consulting: Scott Marlow
Community Outreach, Market Research & Evaluation: Tiffany Crosby
Field Marketing: Mark Tull
Administration: Yukari Bettencourt

Last February, King County Metro hired our consulting team to implement In Motion, a community-based social marketing program to promote sustainable transportation. Following its three-step transportation demand management (TDM) model, the In Motion program encouraged residents of Kent (Washington’s sixth largest city) to reduce their drive-alone car trips over a 20-week period.

Highlights from Kent East Hill In Motion:

  • 7% of households responded
  • 190 participants (78%) pledged to reduce at least two drive alone trips per week; and 61% of those who pledged reported reducing their drive alone trips.
  • Over the 20-week program period, participants:
    Reduced: 4,595 drive-alone trips
    Saved: 105,443 miles; 5,272 gallons of gas; and 102,280 lbs of CO2
  • 90% of survey respondents report that they plan to continue their new drive-less travel patterns Continue reading “In Motion Marketing”

Narcissistic ADHD Stalker

Social Media Venn Diagram by DespairWear
Social Media Venn Diagram by DespairWear

TechCrunch reports 80% of Twitter users are squatters.

  • 80 percent of Twitter accounts have fewer than 10 followers (according to an analysis of seven million Twitter accounts  by Web security firm Purewire)
  • 30 percent of Twitter users have zero followers
  • More than 1/3 have not posted a single tweet
  • Nielsen Online claims a 60% abandonment rate

Thanks to Josh Freedman of Web1Marketing for sharing this awesomely appropriate DespairWear social media tweet-shirt.

Addicted to tweeting? Think twice.