Today is Buy Nothing Day, aka “Black Friday” to capitalists, an informal day of protest against consumerism, made popular by Adbusters. Whatever your thoughts on global warming and mass media marketing, this is an opportunity for us marketers to reflect on how we portray societal needs, as well as how our work reflects our values.
Marketing
got cheese?
Trader Joe’s in Seattle now carries Cabot cheddar cheese from Vermont!
The Got Milk ad campaign was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board. The ad campaign has effectively promoted dairy products since 1993.
P is for Packaging
Durable, transportable, recyclable. All benefits of box wine. Hard to believe that this environmentally-friendly, low-cost packaging alternative to glass bottles has not already consumed the wine industry. An interesting case of marketing and consumer demand.
In Washington State, Avery Lane, English Estate Winery, Revelry, Tefft, and Washington Hills offer box wine. I e-mailed the Washington Wine Commission to encourage more wine producers to consider box wine packaging. However, they could not tell me how to influence wineries’ or retailers’ packaging decisions.
Got any ideas? Please e-mail scott@marlowfive-0.com.
You must be logged in to post a comment.