P is for Packaging

Durable, transportable, recyclable. All benefits of box wine. Hard to believe that this environmentally-friendly, low-cost packaging alternative to glass bottles has not already consumed the wine industry. An interesting case of marketing and consumer demand.

In Washington State, Avery Lane, English Estate Winery, Revelry, Tefft, and Washington Hills offer box wine. I e-mailed the Washington Wine Commission to encourage more wine producers to consider box wine packaging. However, they could not tell me how to influence wineries’ or retailers’ packaging decisions.

Got any ideas? Please e-mail scott@marlowfive-0.com.