Gravity Communications

For more than a decade, Gravity Communications has attracted consumers to brands with a combination of strategic thinking, inspired creative, compelling copy and definitive design.

WordPress Child Themes at Work

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supply chain and logistics company website
Twenty Twenty-One is a blank canvas for your ideas. It makes the block editor your best brush. See how Twenty Twenty-One elevates your portfolio, business website, or personal blog.

WordPress’ TwentyTwenty-One template theme turned into a turn-key landing page solution for Solmark International – a global supply chain and logistics company.

Before & After Twenty Twenty-One Theme CSS Customization

Scope of Work

brand discovery
project management
content strategy
copywriting
creative strategy
art direction
color palette development
front-end web development
performance optimization
security hardening
visual design
WordPress training and consulting

BenchmarkScore
Google Lighthouse: Mobile Performance87/100
Google Lighthouse: Desktop Performance100/100
Google Lighthouse: Accessibility100/100
Google Lighthouse: Best Practices100/100
Google Lighthouse: SEO93/100
WebPageTest Speed Index2.116
Total Homepage File Size1.56 Mb
Total Web Server Requests22
WebPage Test Speed Index: median = ~3.591; top 10% = <1.388
In 2020, the average page size = ~2.4 Mb and median page size = ~2.1 Mb.
Database-driven websites, like WordPress, are more performance optimized when server requests are < 40 – 60.

Team

Branding, Visual Design and Content Strategy by: Gravity Communications
WordPress Theming and Consulting by: Scott Marlow

Maintain Multiple Domains with WordPress

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Würks Global

Client: Würks Global

Scope of Work
Branding
Content management
Front-End web development
Performance optimization
Security hardening
Visual design

Team: Gravity Communications, Scott Marlow

Solmark International needed an online solution to promote its tire sealants and other products for the automobile, bicycle and agricultural industries.

Working with WordPress MultiSite, a Content Management System was configured to allow them to update multiple domains thru one web-based dashboard.

The co-branded sites – wurksglobal.com, veluworks.com, autoworks.com and agriwurks.com – were built around a modern, dark theme to highlight rich photography. An online dealer map helps VeloWurks customers find retailers. A co-branded sitewide footer helps cross-promote products across distinct domains.

Performance Metrics

Performance WordPress Site Benchmark
Google Mobile Speed: 60
Google Desktop Speed 98
Pingdom 83 faster than 87% of tested sites
WebPageTest Speed Index 1,878 median = ~4,493
top 10% = <1,388
YSlow 77 average score = 70
Web Page Size 1.2 Mb In 2017, average page size = ~2.4 Mb
median page size = ~1.9 Mb
Web Server Requests 40 < 40 – 60 recommended

We have worked with Scott on WordPress based websites for our clients as well as our own projects for years. His knowledge of the platform, solid communication skills and personal support (and more) make him a trusted and valued asset for us. I would highly recommend Scott to anyone wanting to create and launch a website on the WordPress platform.
Matt Karaus, owner, Gravity Communications

Bicycle Association Selects WordPress to Manage Content

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bicycle association website

Visual Design by: Gravity Communications
E-Commerce and Members-Only Features by: IvyCat
Mobile Responsive WordPress Development by: Scott Marlow

To celebrate its 100th anniversary, BPSA – the U.S. bicycle industry trade association – launched a new mobile responsive website.

Bicycle industry manufacturers can now join the association and order products online. An RSS feed allows members to stay updated on the latest industry news. Exclusive members-only features will be rolled out over time.

And, of course, the Content Management System is WordPress – an appropriate open source CMS solution for any nonprofit organization.

Collaboration is King for Creative that Attracts

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screenshot Gravity Communications
Graphic Design: Matt Karaus, Gravity Communications
Copywriting: Norm Mayall, Gravity Communications
WordPress Theme Development: Scott Marlow

“Virtual agency, actual results” is how Matt Karaus describes Gravity Communications. Collaborating with freelancers like me, Gravity attracts big brands while burying big overhead.