DentistLink – Powered by WordPress

DentistLink screenshot

A redesigned website for DentistLink, a free non-profit referral service connecting Washington residents to dental care. DentistLink is supported by Arcora Foundation, the foundation of Delta Dental of Washington.

Page load speed was improved thru a 64% reduction in overall page size, a 21% reduction in web server requests, and a new WPEngine hosting platform. The new Theme integrates the WordPress Gutenberg Block Editor for more advanced layout and styling options. A Google Translate feature makes the site more accessible to under-served populations.

Scope of Work

  • Mobile responsive theming
  • Performance optimization
  • Security hardening

Google Lighthouse benchmarks
Accessibility: 100/100
Best Practices: 73/100
Performance: 92/100
Search Engine Optimization: 100/100

Visual Design by: David Owen Hastings
WordPress Theme Development by: Scott Marlow

Weebly to WordPress Website Work

Family Voices of Washington screenshot

A redesigned website for The Family-to-Family Health Information Center – a nonprofit organization that helps families of children and youth with special health care needs, and the professionals who serve them, to find healthcare funding.

The 1.6 Mb Weebly homepage has been converted to a 625 Kb WordPress landing page (a 61% page size reduction), with 30% fewer web server requests, which results in better mobile performance.

ADA accessibility improvements included color contrast, ARIA elements, a keyboard-navigable menu with a site search option, reduced line widths for easier readability, and a Google Translate feature.

Scope of Work

  • ADA (WCAG AA) accessibility improvements
  • Mobile responsive theming
  • Performance optimization
  • Security hardening

Google Lighthouse benchmarks
Accessibility: 98/100
Best Practices: 98/100
Desktop Performance: 98/100
Mobile Performance: 70/100
Search Engine Optimization: 100/100

WordPress Theme Development by: Scott Marlow

Beautiful WordPress Websites

screenshot Seattle home consignment store website

Visual Design by Joan van den Berg
WordPress Theme Development by Scott Marlow

A fine visual refresh for a fine Seattle furniture consignment store.

Trish Wills’ new mobile-friendly website features easy-to-update product Posts that customers can browse by category. A modern, minimalist design draws visitors eyes to product details, with descriptions in a readable, classic serif/sans-serif typeface.

The previous non-mobile responsive site had been developed with a custom database that store employees could no longer update in-house. The new WordPress site allows any staff member to publish and edit new inventory as it arrives.

With a homepage size of 223 Kb, and only 23 web server requests – this store site scores in Google’s 90th percentile for page load speed.

WordPress. A Powerful Content Management System for Attorneys

screenshot F2VM medical defense attorneys website

Team: Pinpoint Strategic Communications, Scott Marlow, Charles Cotugno

F2VM (Fitzer, Fitzer, Veal, McAmis) is one of Washington State’s premier trial law firms for medical professionals. Pinpoint spearheaded a rebrand for the law firm and a redesign for their outdated and non-mobile friendly website.

The new site features Charles Cotugno’s custom photography taken on location at the law firm and  in the Tacoma Federal Courthouse. Unique page templates were created with the new Gutenberg Block Level (HTML) Editor, introduced with WordPress 5.0. These layots include full browser-width images and blockquotes for an on-point online identity.

Scope of Work

brand discovery
project management
creative strategy
art direction
color palette development
front-end web development
performance optimization
photography
security hardening
search engine optimization
visual design

Performance Metrics

Benchmark tests show the newly launched website outperforming 90% of tested sites.

PerformanceWordPress SiteBenchmark
Google Mobile Speed:98
Google Desktop Speed99
Pingdom87
WebPageTest Speed Index1,239median = ~4,493
top 10% = <1,388
YSlow84average score = 70
Web Page Size448 KbIn 2018, average page size = ~2.4 Mb
median page size = ~2.1 Mb
Web Server Requests26< 40 – 60 recommended