Team: Pinpoint Strategic Communications, Scott Marlow, Charles Cotugno
F2VM (Fitzer, Fitzer, Veal, McAmis) is one of Washington State’s premier trial law firms for medical professionals. Pinpoint spearheaded a rebrand for the law firm and a redesign for their outdated and non-mobile friendly website.
The new site features Charles Cotugno’s custom photography taken on location at the law firm and in the Tacoma Federal Courthouse. Unique page templates were created with the new Gutenberg Block Level (HTML) Editor, introduced with WordPress 5.0. These layots include full browser-width images and blockquotes for an on-point online identity.
Scope of Work
brand discovery
project management
creative strategy
art direction
color palette development
front-end web development
performance optimization
photography
security hardening
search engine optimization
visual design
Performance Metrics
Benchmark tests show the newly launched website outperforming 90% of tested sites.
| Performance | WordPress Site | Benchmark |
|---|---|---|
| Google Mobile Speed: | 98 | |
| Google Desktop Speed | 99 | |
| Pingdom | 87 | |
| WebPageTest Speed Index | 1,239 | median = ~4,493 top 10% = <1,388 |
| YSlow | 84 | average score = 70 |
| Web Page Size | 448 Kb | In 2018, average page size = ~2.4 Mb median page size = ~2.1 Mb |
| Web Server Requests | 26 | < 40 – 60 recommended |
