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Personalized Website Services for Community-Based Organizations

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Pediatric nursing website screenshot

A quick turnaround WIX-to-WordPress website conversion for Nursing Evolutions, an Everett-based organization providing 24/7 specialty pediatric care.

Nursing Evolutions needed a modernized website, with improved search engine optimization features, to help with nurse recruitment.

Scope of Work

  • Branding & Visual Design
  • Performance Optimization
  • Search Engine Optimization
  • WordPress Theme Development
  • WordPress Training & Consulting

Performance

Homepage size has been reduced 22% to 2 Mb, within the industry median. More importantly, web server requests, which contribute the most to page load latency, have been reduced 63%, from 135 to 50. To help facilitate the migration from WIX to a self-hosted WordPress platform, DNS was moved to a Content Delivery Network.

Before & After Performance Comparison

Performance Metricold WIX websiteNew WordPress Website
Google Lighthouse: Accessibility89/10098/100
Google Lighthouse: Best Practices100/10092/100
Google Lighthouse: Mobile Speed63/10089/100
Google Lighthouse: Desktop Speed59/10090/100
Google Lighthouse: Search Engine Optimization86/10084/100
WebPageTest Speed Index3.0912.743
Total Homepage File Size2.563 Mb (177 Kb Images + 1.9 Mb Scripts + 54 Kb CSS + 264 Kb Fonts + 74 Kb Other + 122 Kb HTML)2.008 Mb (947 Kb Images + 810 Kb Scripts + 123 Kb CSS + 103 Kb Fonts + 31 Kb Other + 42 Kb HTML)
Total Web Server Requests135 (10 Images + 69 Scripts + 3 CSS + 37 Other + 10 Fonts + 6 HTML)50 (12 Images + 14 Scripts + 10 CSS + 3 Fonts + 6 Other + 5 HTML)
Estimated Mobile Homepage Load Time~3 seconds~2.7 seconds

WebPageTest Speed Index: median = ~3.591; top 10% = <1.388
In 2022, the average page size = ~2.4 Mb and median page size = ~2.1 Mb.
Database-driven websites, like WordPress, are more performance optimized when server requests are < 40 – 60.

Scott Marlow is an exceptional developer who is dedicated to delivering high-quality work within the given time frame.

Throughout the entire process, Scott Marlow remained highly responsive and communicative, keeping us informed of the progress and addressing any concerns or questions we had promptly. He was able to manage the project’s deadlines effectively and delivered on every commitment he made.

Scott’s in-depth knowledge of WordPress development enabled him to provide valuable insights and suggestions on how to optimize our website’s performance and user experience.
Gabrielle D’Ambrosio, Partner

Site Credits

Visual Design: Terri Nakamura
WordPress Theme Development: Scott Marlow

Identifying Usability Problems. Developing Effective Websites.

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Henry M Jackson nonprofit foundation website screenshot

A recently redesigned website for Henry M Jackson Foundation, a Seattle-based nonprofit diversifying and democratizing  public policy by broadening access to public policy graduate study programs; and encouraging young legislators to build relationships across party lines through cross-partisan dialogue, debate, and action.

Despite using a WordPress-approved Theme, the foundation’s previous mobile site speed was sluggish, primarily due too excessive number of Plugins and associated Javascript. Our goal was to improve benchmark performance, while modernizing the brand identity and improving ease of use.

Scope of Work

  • Accessibility Consulting
  • Performance Optimization
  • Visual Design
  • WordPress Theme Development
  • WordPress Training & Consulting

Performance

Mobile page load speed was improved significantly by reducing web server requests 66%, from 102 to 35 and by reducing overall page size 54%, from 1.196 Mb to 551 Kb.

Accessibility

Improvements include higher contrast colors to better adhere to Web Content Accessibility Guidelines (WCAG) color contrast ratio guidelines; increased font sizes; increased vertical rhythm; a navigation skip link; and text links with 2 visual indicators.

Before & After Performance Comparison

Performance Metricold websiteNew Website
Google Lighthouse: Accessibility94/100100/100
Google Lighthouse: Best Practices83/10092/100
Google Lighthouse: Mobile Speed56/10088/100
Google Lighthouse: Desktop Speed97/10098/100
Google Lighthouse: Search Engine Optimization93/10092/100
WebPageTest Speed Index4.0363.318
Total Homepage File Size1.196 Mb (636 Kb Images + 253 Kb Scripts + 145 Kb CSS + 177 Kb Fonts + 13 Kb HTML)551 Kb (317 Kb Images + 113 Kb Scripts + 106 Kb CSS + 16 Kb Fonts + 12 Kb HTML)
Total Web Server Requests102 (7 Images + 47 Scripts + 41 CSS + 4 Font + 2 Other + 1 HTML)35 (5 Images + 11 Scripts + 14 CSS + 2 Fonts + 2 Other + 1 HTML)
Estimated Mobile Homepage Load Time~4 seconds~3.3 seconds

WebPage Test Speed Index: median = ~3.591; top 10% = <1.388
In 2022, the average page size = ~2.4 Mb and median page size = ~2.1 Mb.
Database-driven websites, like WordPress, are more performance optimized when server requests are < 40 – 60.

Site Credits

Visual Design: Erik Fadiman
WordPress Theme Development: Scott Marlow

Sitecore to WordPress CMS Migration

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Seattle Foundation WordPress website

Committed to Accessible WordPress Websites for Nonprofits

This project involved cloning the existing Seattle Foundation visual layout and design from a website powered by Sitecore into a new more accessible, performance-optimized site powered by a WordPress Content Management System.

Foundation staff wanted a CMS that was simpler and easier to maintain. Project challenges included poorly structured Sitecore-exported XML data files, a low contrast color palette, and a short timeline. Content management was the primary dependency for the new website launch, since hundreds of posts needed to be migrated.

The site is working great! We love it and you did a fantastic job.
Jason Jystad, IT Operations Director

Scope of Work

  • Accessibility Consulting
  • Database Content Migration
  • Performance Optimization
  • WordPress Theme Development

Performance

Mobile speed index improved 69%, from ~9.5 to 2.5 seconds [source: WebPageTest]. This was achieved by reducing overall homepage size 89% – from 5.7 Mb to 639 Kb, and significantly reducing Javascript 95% – from 2.2 Mb to 112 Kb. Overall, web server requests, the primary contributor to slow page loads, decreased 49%. Finally, DNS management was moved to a Cloudflare CDN for better performance, redundancy and security.

Accessibility

Improvements include higher contrast colors to better adhere to Web Content Accessibility Guidelines (WCAG); increased font sizes; a navigation skip link; and removal of auto-rotating content sliders.

Before & After Performance Comparison

Performance Metricformer Sitecore CMS homepage (Nov 2022)
New WordPress homepage (December 2022)
Google Lighthouse: Accessibility87/100100/100
Google Lighthouse: Best Practices75/10092/100
Google Lighthouse: Mobile Speed46/10079/100
Google Lighthouse: Desktop Speed60/10099/100
Google Lighthouse: Search Engine Optimization83/10093/100
WebPageTest Speed Index9.4682.473
Total Homepage File Size5.733 Mb (3.01 Mb Images + 2.2 Mb Scripts + 398Kb CSS + 162 Kb Fonts + 67 Kb HTML)639 Kb (302 Kb Images + 112 Kb Scripts + 69 Kb CSS + 150 Kb Fonts + 21 Kb HTML)
Total Web Server Requests59 (24 Images + 19 Scripts + 8 CSS + 7 Other + 1 HTML)30 (8 Images + 3 Scripts + 9 CSS + 3 Other + 1 HTML)
Approximate Homepage Load Time (mobile)~9.5 seconds~2.5 seconds

WebPage Test Speed Index: median = ~3.591; top 10% = <1.388
In 2021, the average page size = ~2.4 Mb and median page size = ~2.1 Mb.
Database-driven websites, like WordPress, are more performance optimized when server requests are < 40 – 60.

Seattle Foundation manages over $1 billion in philanthropic investments. 2022 marks the 1-year anniversary of the Foundation’s REPAIR initiative (Racially Equitable Philanthropy Aimed at Initiating Relationships), with a minimum investment of $25 million to Black-led organizations around Seattle; and its Center for Community Partnerships striving to achieve greater racial and economic equity in the region. The Foundation also incubated SkillUp Washington – a workforce funders collaborative connecting employers, post-secondary training and low-income adults.

WordPress Theme Development: Scott Marlow

WordPress Consulting for Private Companies and Nonprofit Organizations

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Environmental Services firm website screenshot

A website conversion from Joomla into WordPress for SoundEarth Strategies, a professional services firm that provides environmental and engineering consulting services in the Pacific Northwest. The marcom staff wanted to clone the existing Joomla website into a more intuitive, user-friendly WordPress CMS, already in use by a subsidiary.

Like WordPress, Joomla is a PHP-based open source Content Management System. With an estimated 2.5% share of market – it is estimated to be the fifth most popular CMS after WordPress (65% market share), Shopify (6.5%), Wix (3.4%) and Squarespace (3%). There are approximately 6,000 extensions available for Joomla vs. over 60,000 for WordPress.

Scope of Work

  • Accessibility Consulting
  • Database Content Migration
  • Performance Optimization
  • WordPress Theme Development

WebPageTest Speed Index shows a 62% improvement in mobile page load speed by reducing web server requests almost 20% and reducing page size from 3 Mb to 2 Mb.

Google Lighthouse accessibility benchmarks also improved markedly from 79 to 98/100. This is important for federal contractors who
must legally follow Web Content Accessibility Guidelines (WCAG) level AA under the American Disabilities Act. Improvements included accessible form fields, increased font sizes, and higher color contrast ratios.

Before & After Performance Comparison

Performance MetricOld Joomla Homepage
New WordPress Homepage
Google Lighthouse: Accessibility79/10098/100
Google Lighthouse: Best Practices92/10092/100
Google Lighthouse: Mobile Speed62/10087/100
Google Lighthouse: Desktop Speed89/10087/100
Google Lighthouse: Search Engine Optimization84/10093/100
WebPageTest Speed Index6.7672.588
Total Homepage File Size2.99 Mb (2.5 Mb Images + 295 Kb Scripts + 119 Kb CSS + 117 Kb Fonts + HTML)1.98 Mb (1.05 Mb Images + 776 Kb Scripts + 86 Kb CSS + 39 Kb Fonts + 31 Kb Other + 34 Kb HTML)
Total Web Server Requests50 (9 Images + 19 Scripts + 17 CSS + 4 Other + 1 HTML)41 (7 Images + 12 Scripts + 8 CSS + 8 Other + 1 Font +5 HTML)
Estimated Mobile Homepage Load Time~6.8 seconds~2.6 seconds

WebPage Test Speed Index: median = ~3.591; top 10% = <1.388
In 2021, the average page size = ~2.4 Mb and median page size = ~2.1 Mb.
Database-driven websites, like WordPress, are more performance optimized when server requests are < 40 – 60.

WordPress Theme Development: Scott Marlow