Groundbreaking Public Relations: Backcountry Bicycle Trails Club (BBTC)

BBTC needed help promoting its ground breaking ceremony for I-5 Colonnade park in Seattle. With less than one week to prepare, media efforts garnered coverage in 710 Newsradio KIRO, Bicycle Retailer & Industry News, C89.5, Dirt Rag Magazine,, Fox Q13, KING 5 TV, KOMO AM, KUOW 94.9, Mountain Bike Action, The News Tribune, Seattle Post-Intelligencer, and more.