Media Coverage = credibility and sales
Generate interest and coverage in local news media through a strategic and focused approach to media relations. My media outreach efforts have generated coverage for clients in local and regional television, radio, newspapers, magazines and trade journals.
- Garnered coverage for nonprofit groundbreaking ceremony in regional and national media outlets, including:
710 Newsradio KIRO, Bicycle Retailer & Industry News, C89.5, Dirt Rag Magazine, DirtWorld.com, Fox Q13, KING 5 TV, KOMO AM, KUOW 94.9, Mountain Bike Action, The News Tribune, Seattle Post-Intelligencer.
- Publicized new facility opening in regional media outlets, including:
Fox Q13, KOMO 4 TV, KING 5 TV, NW CableNews, Seattle Times, and Volleyball Magazine.
- Managed regional and national media relations database. Successfully placed stories in:
KDPX Fox News, KING 5 TV, KIRO 7 TV, NorthWest Cable News, The Olympian, Oregonian, Seattle Post-Intelligencer, Seattle Times, Seattle Weekly, Tacoma News Tribune, and other publications.
- Managed consumer and trade advertising – including monthly direct mail program; annual trade shows; and public relations through comprehensive editorial calendar and marketing of media kits.
Scott proved to be an outstanding addition to my consulting team. He provided new insight and expertise, especially in the areas of social media and website content. New ideas, efficiency and effectiveness are just a few of Scott’s assets. His smarts and good humor also make him a lot of fun to be around – I look forward to working with him again soon.