Media Coverage = credibility and sales
Generate interest and coverage in local news media through a strategic and focused approach to media relations. My media outreach efforts have generated coverage for clients in local and regional television, radio, newspapers, magazines and trade journals.
- Garnered coverage for nonprofit groundbreaking ceremony in regional and national media outlets, including:
710 Newsradio KIRO, Bicycle Retailer & Industry News, C89.5, Dirt Rag Magazine, DirtWorld.com, Fox Q13, KING 5 TV, KOMO AM, KUOW 94.9, Mountain Bike Action, The News Tribune, Seattle Post-Intelligencer.
- Publicized new facility opening in regional media outlets, including:
Fox Q13, KOMO 4 TV, KING 5 TV, NW CableNews, Seattle Times, and Volleyball Magazine.
- Managed regional and national media relations database. Successfully placed stories in:
KDPX Fox News, KING 5 TV, KIRO 7 TV, NorthWest Cable News, The Olympian, Oregonian, Seattle Post-Intelligencer, Seattle Times, Seattle Weekly, Tacoma News Tribune, and other publications.
- Managed consumer and trade advertising – including monthly direct mail program; annual trade shows; and public relations through comprehensive editorial calendar and marketing of media kits.
Scott is a breath of fresh air – a marketer who’d rather move product than take surveys and a salesperson who cares more about each client organization’s bottom-line than about his own. Scott is able to respond to the needs of many – his customers, my customers, your customers – and to maintain balance and objectivity between them all. I wouldn’t consider making a major marketing or sales program decision without asking Scott for input, feedback, and guidance.