2007 Consumer Email Snapshot (from StatWatch)

Email statistics presented by JupiterResearch vice president David Daniels, at the Email Insider Summit in Park City, Utah, Dec. 2007:

How Do Online Consumers Spend Their Time?

87%: Read email
70%: Search for information
64%: Do search
60%: Shop
37%: Use instant messaging

Email Usage

274: Average number of personal emails weekly
304 : Average number of business emails weekly
26%: Opt-in email campaigns as percentage of total inbox email
74% : Email users with 2 email accounts
18%: Email users who use mobile devices to sort email

Unsubscribing Behavior

53%: Say email is irrelevant
40%: Say email comes too often
26%: Unsubscribe using spam button