Website content sliders are those trendy often auto-rotating header images that appear on websites almost as frequently as footer copyright notices. Unfortunately, evidence-based studies prove, without a doubt, that slider carousels are not effective.
- Sliders Add Pork to Site Performance
With multiple full-bleed images that can exceed 2,400 pixels wide, sliders can quickly slow down page load speed by 25% or more, particularly on mobile devices.
- Sliders Slip Thru Search Engines
So says Yoast. Many sliders cannot be indexed properly by search engines. Worse, many feature multiple H1 headers, which is a no-no for properly optimized websites.
- Sliders Axe Accessibility
Many sliders are not accessible to visitors using assistive technology devices. Keep in mind that accessibility guidelines require that content not auto-rotate without the visitor taking action.
- Sliders Kill Conversions
Due to behavior like ‘banner blindness’ and other factors – sliders have actually been documented to reduce engagement and site conversions.
- Sliders Are Not a Solution for Silos
Frequently, sliders are implemented as a lazy, ineffective way to appease departmental ‘silos’ who prioritize all content equally.