According to to StatCounter, which tracks statistics on over 2 million websites globally, the most popular desktop screen resolutions in the U.S. in 2018 were as follows.
|Desktop Screen Resolution||Percentage Market Share|
Now, you’ll notice the shares above do not equal 100%. Well that’s because mobile phone use continues to increase…
|Desktop Vs Mobile Vs Tablet||Percentage Market Share|
Of course, all of these numbers vary widely by demographic. For example, a retail restaurant will typically serve more mobile visitors than a heavy e-commerce site. Last year, I conducted a Site Audit for a data-driven website for scientists where 98% of visitors used desktop computers to access the information. Obviously, their Return On Investment for a mobile-responsive site upgrade would be minimal.
It’s January. Time to review last year’s progress and set some marketing goals. Here are 5 ways to kick start your online marketing in the New Year.
Review your year-to-date Google Analytics; compare results to previous years. In particular, pay attention to unique vs. repeat visitors, most popular pages, bounce rates, referral URLs, and most popular search engine queries (via Google Search Console).
Review your marketing budget (often 8-15% of revenue, dependent on industry) and expenses. Identify new marketing opportunities. Measure AdWords and any other online advertising performance; make adjustments as needed.
- Competitive Research
Identify your current competitors. Is your site still relevant in its field? Are you keeping up with industry trends?
Confirm User Roles are still valid and that there are less than 3-4 site Administrators.
Remove backup and other vulnerable files from your hosting server.
Confirm your web hosting plan operates under the fastest, most secure version of PHP 7.2 recommended by WordPress.
Note: many sites still run under PHP 5.6, which may no longer receive critical security updates after January 2019.
Routinely test the usability of your site. Ask for feedback on your site’s general first impression (e.g. the ‘5 second homepage test’). Is your site still credible? Can visitors find the information they are looking for? Are visitor expectations being met?
Why? Because it includes a new interface for writing and editing your Posts and Pages. After more than two years of development, this new “block editor” (codenamed “Gutenberg”) is now available when you upgrade to WordPress 5.0.
So you can picture these changes, take 5 minutes now to experiment with this demo version or watch this introductory video:
Continue reading “WordPress 5.0 is a big deal!”
So, you’re thinking of launching your own WordPress website? Or maybe you have an existing WordPress site and you need help. Here are 5 WordPress support resources to help you manage your site:
Go straight to the source – find answers from Automattic and other open source contributors.
Are you a visual learner? Browse thousands of videos on beginner to advanced topics.
- WordPress Meetups
Join over .5 million members who belong to 1,459 local Meetups. Find WordPress Meetups in your area.
- WordPress For Dummies
Lisa Sabin-Wilson’s 9th edition, published in January 2021. For WordPress Authors to Administrators, you can read chapters related to CMS topics that interest you.
- Friends and Neighbors
Powering 40% of all websites, you may find helpful resources right around your corner!
If your website is hosted on WordPress.com or you purchased a third-party commercial Theme, some support resources may not apply to you.
And, of course, contact me for customized one-on-one or group WordPress training.