I believe that there are two types of people in this world. Those who have lost data and those who will lose data. Consequently, it’s imperative to backup all of your data files on your computer if you run a business from your computer.
A backup system is analogous to an insurance policy. We hope we never need to rely on it, but we’re very glad that we have it, if it is needed. And just as different insurance policies provide different amounts of coverage, not all backup systems provide the same level of protection. Here is a list of the 5 essential characteristics of a good backup system.
- All files on your computer are backed up
Your backup system should backup all files on your computer. This includes the operating system, all applications and all of your data, such as your word processing files, PDFs, spreadsheets, photos, music, etc.
- Backups occur frequently and automatically
Your backup system should run automatically every day, or even more frequently. Many cloud-based backup systems check every 15 minutes for recently edited or created files and back them up
- Multiple backup copies are created
A rule of thumb is that if it’s important enough to backup once then it’s important enough to backup twice. Your backup system should produce multiple backup copies of your files. The multiple copies should be kept on multiple disks which are securely stored in both on-site and off-site locations.
- The backup system is monitored
You need to monitor your backup system to know that it is running. The status of backup systems can be monitored by clicking one icon on your Mac or PC to see the date and time of the most recent backup. Some backup systems can email a daily report indicating success or failure. These reports might list the number of files or the amount of data backed up.
- The backup system is tested periodically
You need to test your backup system a few times each year to ensure that it’s working properly. Through testing you’ll learn how to recover files from your backup system. Testing will build comfort and confidence. Then, when a true emergency arises, it’ll be easier to remain calm and restore the needed files.
Continue reading “5 Hallmarks of a Good Backup System”
According to to StatCounter, which tracks statistics on over 2 million websites globally, the most popular desktop screen resolutions in the U.S. in 2018 were as follows.
|Desktop Screen Resolution||Percentage Market Share|
Now, you’ll notice the shares above do not equal 100%. Well that’s because mobile phone use continues to increase…
|Desktop Vs Mobile Vs Tablet||Percentage Market Share|
Of course, all of these numbers vary widely by demographic. For example, a retail restaurant will typically serve more mobile visitors than a heavy e-commerce site. Last year, I conducted a Site Audit for a data-driven website for scientists where 98% of visitors used desktop computers to access the information. Obviously, their Return On Investment for a mobile-responsive site upgrade would be minimal.
It’s January. Time to review last year’s progress and set some marketing goals. Here are 5 ways to kick start your online marketing in the New Year.
Review your year-to-date Google Analytics; compare results to previous years. In particular, pay attention to unique vs. repeat visitors, most popular pages, bounce rates, referral URLs, and most popular search engine queries (via Google Search Console).
Review your marketing budget (often 8-15% of revenue, dependent on industry) and expenses. Identify new marketing opportunities. Measure AdWords and any other online advertising performance; make adjustments as needed.
- Competitive Research
Identify your current competitors. Is your site still relevant in its field? Are you keeping up with industry trends?
Confirm User Roles are still valid and that there are less than 3-4 site Administrators.
Remove backup and other vulnerable files from your hosting server.
Confirm your web hosting plan operates under the fastest, most secure version of PHP 7.2 recommended by WordPress.
Note: many sites still run under PHP 5.6, which may no longer receive critical security updates after January 2019.
Routinely test the usability of your site. Ask for feedback on your site’s general first impression (e.g. the ‘5 second homepage test’). Is your site still credible? Can visitors find the information they are looking for? Are visitor expectations being met?