Faster Than a Swimming Polar Bear

screenshot To The Arctic

Website Optimization: IvyCat and Scott Marlow

To The Arctic 3D, opened at IMAX theaters across the U.S. in April. The new film (produced by MacGillivray Freeman Films) includes a companion book-site:, produced by wildlife photographer, Florian Schulz and Braided River.

The producers needed to prepare for a significant increase in visitor traffic to, which was performing poorly on a large web server farm. Reducing page size nine fold from ~2.7Mb to ~322kb,  leveraging site caching and implementing a Content Delivery Network – our team improved WelcomeToTheArctic’s page load speed by 30 fold.

The improvements to our site are tangible. Scott made the process seamless for us. He was responsive to our deadlines, gave us great suggestions, and managed all our concerns.
Helen Cherullo, publisher
Mountaineers Books