photography

Active adventures in high contrast conditions…

Return To Smith Rock

Smith Rock
Return To Smith Rock is the sequel to the 2006 Climbing Adventures of Joel Meyers, Sean Smith, and Scott Marlow. The 2008 cast makes their base at Skull Hollow Campground, just a few miles north of the State Park.

Marlow headlines this second tour with all new team members from The Mountaineers Crag Course: Dan Azer, Jeff Meyers, and Adriana Moscatelli. Instructors include: Mark Candelaria, Julie Morris, and Kevin Piasecki.

Photographed against Smith Rock’s idyllic 600+ acre sport-route paradise, students test their trad(itional) climbing skills in stifling triple-digit temperatures against ominous cliffs – like the famous Dihedrals, Red Wall, and the West Side’s Spiderman Buttress.

Out of Harm’s Way, Moscow is visited, and SuperSlabs of huckleberry ice cream and Cinnamon Toast are consumed. Noone is hurt. Everyone comes home safe. Phone calls are returned Tuesday, May 20.

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The Chip Wagon Capitol of Canada: Ottawa

Scott and Jen send Bon Echo

Chips, crisps, french fries, freedom fries, pomme frites, spuds, patat,…you say potatoe, I say potato. Whatever you call them, fried potatoes are served fresh on almost every Ottawa block.

Is it just coincidence that Canada’s western coast claims Canada’s “Outdoor Recreational Capital” while its midwestern capitol claims the prize for the most chip trucks per capita?

What does all this have to do with marketing? Well, I think it may be a defensive marketing strategy developed by Ottawa citizens to block fast food companies, like McDonald’s, from staking a claim in the capitol city. I mean who needs McD’s when you can buy fresh-cut fries on every city block. Either that, or French-Canadians, embroiled over U.S. congressional representatives trying to rename the food “Freedom Fries,” are bitterly trying to reclaim “French Fries” as a national tradition.

Check out my and Jen’s recent Ottawa vacation photos.

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Outdoor Recreation Capital of Canada?

Neat and Cool
What is the “Outdoor Recreation Capital of Canada?” According to Google, you’ll find it’s Squamish, British Columbia. More than a motto. Squamish has successfully branded itself as a canoeing-fishing-hiking-kayaking-mountain biking-rafting-rock climbing-scuba diving-windsurfing mecca.

Jen and I recently joined our friends Lourdez Olanda and Erin McClelland for a few days of single-pitch trad climbing bliss at Murrin Park, and Smoke Bluffs, just below the Stawamus Chief – one of the largest granite walls in the world.

See our more climbing pictures

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DQ: Sweet Treats, Sour Brand Image

Casual Fridays Gone Bad

Marketing is more than branding your image. Take my recent visit to the Cle Elum Dairy Queen. The Heath Bar Blizzard and cherry sundae sure tasted sweet, but our experience was sour…

Good food, good service and good value are what most customers expect from any restaurant. You expect the traditional DQ menu of Cool Treat Deals, DQ Baskets, and Blizzards. You don’t expect the Plus It: Add Plumber’s Buttcrack to every order for no extra charge!

Employees’ slovenly attire impacts how customers recall Dairy Queen’s brand image. Gone are the strawberry red lips, the DQ moniker. What’s left is a memory of unprofessionalism. DQ’s tolerance for indecent dress not only tarnishes its brand image, but it offends customers who still believe belts keep your pants up, not down.

Up and down doesn’t matter when you’re mountain biking and climbing around Leavenworth and Cashmere. It’s all fun.

Check out our recent mountain bike photos.

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