Trader Joe’s in Seattle now carries Cabot cheddar cheese from Vermont!
The Got Milk ad campaign was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board. The ad campaign has effectively promoted dairy products since 1993.
Another effectively branded Canadian institution, Joe Mamma Bikes & Boards is striving for second place as the worst-bike shop in Ottawa for customer service. Employees at this LBS successfully effect an east-coast ‘boarder’ attitude.
Customer: Do you carry the Ottawa Cycling Map?
Clerk: Joe Mamma.
Customer: Do you know where we could find the Ottawa Cycling Map?
Clerk: Joe Mamma.
Customer: Do you have any mountain bike trail guides for Ottawa?
Clerk: Joe Mamma.
Customer: Where do mountain bikers ride around Ottawa?
Clerk: Joe Mamma.
Curt answers convey a flippant tone to customers. This nonchalant behavior is rabid among teen- and other inexperienced sales personnel, particularly in the retail sector. Your local bike shop (LBS) included. Use every customer contact as an opportunity to develop rapport by using effective dialog. Ask lots of questions. Dig under the surface to find what the customer really wants.
If you ever need advice about marketing or sales efforts, don’t worry. You’ll never hear a “Joe Mamma” response from me. Meanwhile, for a more motherly experience, check out Maman at the National Gallery of Canada.
Chemin de queue de ouais de…or, in English, Shoulda Coulda Woulda.
Form follows function. Associated with architecture, ‘form follows function’ states that the shape of a building or object should be based on its intended purpose.
Around Ottawa, including Quebec, French-speaking pedestrians and bicyclists may find streets more navigable than car drivers. Why? Because the street signs in this area are printed so small that you cannot decipher the text in a vehicle until you are upon the road.
Additionally, in Quebec, where 80% of the population speaks French (the official language), street names are printed en francais seulement, n’est-ce pas. Unfortunately, many maps of the area use English or alternate names for the same streets. So a navigator might encounter a road with three names.
The City and Province shoulda and coulda solved this communication issue by 1) providing bi-lingual street signs and maps, 2) increasing the font size of street signs, and/or 3) placing street signs farther in advance of intersecting streets.
Form follows function.
Help visitors contact you by providing readily accessible contact information in all of your marketing collateral, both print and online, n’est-ce pas?
Congratulations Nancy Meenen and Dave Werner! Come celebrate Level 4 Crossfit Seattle’s Grand Opening at its new Fremont-Ballard location.
Sunday, August 26
10:00 a.m. – 2:00 p.m.
4350 Leary Way NE
Seattle, WA 98107
Grand Opening event schedule
Casual Fridays Gone Bad
Marketing is more than branding your image. Take my recent visit to the Cle Elum Dairy Queen. The Heath Bar Blizzard and cherry sundae sure tasted sweet, but our experience was sour…
Good food, good service and good value are what most customers expect from any restaurant. You expect the traditional DQ menu of Cool Treat Deals, DQ Baskets, and Blizzards. You don’t expect the Plus It: Add Plumber’s Buttcrack to every order for no extra charge!
Employees’ slovenly attire impacts how customers recall Dairy Queen’s brand image. Gone are the strawberry red lips, the DQ moniker. What’s left is a memory of unprofessionalism. DQ’s tolerance for indecent dress not only tarnishes its brand image, but it offends customers who still believe belts keep your pants up, not down.
Up and down doesn’t matter when you’re mountain biking and climbing around Leavenworth and Cashmere. It’s all fun.
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