Allison Rose is a graphic designer based in West Seattle. She has over 10 years of experience creating visual communications and digital marketing strategies for companies of all sizes. Her most recent role was as a Graphic Design Manager where she created digital design solutions ranging from website redesigns & refreshes, landing page designs, email marketing templates, social media graphics, and more for numerous AEC companies in the Pacific Northwest.
Client: Taylor Development
Scope of Work
Front-End web development
Performance optimization
Security hardening
Visual design
CMS training
Team: Alta Rose Designs, Scott Marlow
Since 1991, Taylor Development has successfully developed over $750 million in commercial and residential real estate in the greater Puget Sound area. Today Taylor is recognized as an industry leader across all types of land development.
In 2015, without a web presence, Taylor connected with me to develop their first website.
The new mobile responsive website is powered by WordPress. Primarily a brochure site, it presents the Taylor family history since 1946, with a broad overview of its residential and commercial development projects. Page load speed ranks in the top 10% of tested sites.
Performance Metrics
| Performance | WordPress Site | Benchmark |
|---|---|---|
| Google Mobile Speed: | 97 | |
| Google Desktop Speed | 100 | |
| Pingdom | 97 | faster than 87% of tested sites |
| WebPageTest Speed Index | 794 | median = ~4,493 top 10% = <1,388 |
| YSlow | 89 | average score = 70 |
| Web Page Size | 261 Kb | In 2017, average page size = ~2.4 Mb median page size = ~1.9 Mb |
| Web Server Requests | 14 | < 40 – 60 recommended |
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