Alford Group rebranded website

Accelerated Rebranding for Nonprofit Consulting Firm

A visual design refresh for Alford Group, a minority & woman owned firm that provides fundraising and strategy consulting to nonprofits.

Scope of work for the website refresh included:
a new logo, new typography, updated color palette with a bright orange accent; as well as other layout and style updates to coordinate with the updated brand identity (created by Advocate Creative).

Before (top) compared to After (bottom)

Despite a homepage content slider, Google Lighthouse performance benchmarks remain impressive:

Accessibility: 96/100
Best Practices: 92/100
Mobile Optimization: 78/100
Desktop Optimization: 99/100
SEO: 83/100

Total Page Size: 948 Kb (In 2021, the average page size was ~ 2.4 Mb; median = ~2.1 Mb)