The latest custom-branded, mobile responsive WordPress redesign for Refugee Women’s Alliance. ReWA provides refugees and immigrants in the Puget Sound area with services to help them become independent.
Primary project objectives included:
- To improve ease of use: content management, information architecture, and site maintenance
- To improve page load performance
One of our first tasks was optimizing 10.5 Mb of full size images to load faster. Other performance optimization tasks included:
replacing homepage content sliders/carousels with more effective user interface elements – such as sitewide calls-to-action to drive conversions; reducing Javascript features; consolidating and removing Theme features; replacing theme-integrated features, such as custom event Post Types, with more appropriate Plugins to improve modular integration, long-term stability and maintenance.
Web Design + Development Team
Visual Design Consulting: Erik Fadiman
WordPress Theme Development: Scott Marlow
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