Visual Design by Heidi Grace
WordPress Theme Development by Scott Marlow
I am committed to fostering connections with clients so that I can solve unique marketing challenges with effective WordPress solutions. My approach to website design & development is based on measurable principles – including accessibility guidelines, performance benchmarks, security best practices, search engine requirements, and usability findings.
Clients can receive continued support post-launch to help guide them through technical and marketing challenges. I want to empower each client to manage their online web presence. Establishing trust is the first step towards helping clients achieve their online goals.
Julie Hannan had already worked with me on her first website – so she trusted me with her 2019 site refresh. Thru our interview and client discovery process, Heidi and I launched a mobile-first redesign that matches Sparkle Spot’s unique brand identity.
By working with the client to outline the goals and vision of their web presence, we can visually present the company’s ethos and service message. We place great value on the importance of usable design. A minimalist design emphasizes content and optimizes performance. We combine design aesthetic with an attention to usability to focus the visitor’s attention on the website’s service offerings. The new site features playful, custom cursive type for headlines – as well as custom mosaic illustrations – for a unique, but not trendy, look. The blue and green color palette has a Seattle Seahawks/Sounders feel to it, chosen to showcase local pride and also represent growth and stability for young learners.
Sparkle Spot Stats
Google PageSpeed Insights
WebPageTest Speed Index: 1,405 (median = ~4,493; top 10% = <1,388)
Yahoo YSlow: 85/100 (average score = 70)
Total Page Size: 389 Kb
In 2018, the average web page size was ~2.4 Mb; Google recommends a max page size of 500 Kb for mobile optimization
Total Web Server Requests: 26
Database driven websites, like WordPress, are faster when requests are < 20 – 40
Page Load Speed: < 1 second
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