Client: LifeWire
Founded in 1982 as Eastside Domestic Violence Program (EDVP), LifeWire was the first agency to directly serve survivors in East and North King County. Today, LifeWire is Washington state’s largest domestic violence organization and a nationally recognized leader in the field. LifeWire has helped over 141,000 survivors break free from abuse, find safety, heal, and create a stable home for themselves and their children.
Scope of Work:
Front-end web development
Performance optimization
Rebranding
Security hardening
Search engine optimization
Visual redesign
Team: David Owen Hastings, Scott Marlow
The Challenge
LifeWire completed a branding overhaul with Phinney Bishoff circa 2014. The website needed to be updated with the new brand identity.
The Results
We built the new mobile responsive site in WordPress on _Underscores, optimizing desktop layout for more modern 1,440 pixel width monitors. New full-bleed homepage headers promote the organization’s latest news. Bold custom fonts and colors help distinguish the new brand. Social media, Constant Contact e-newsletter signup form and the latest events are promoted via a colorful attention-getting sitewide footer. Volunteer management was streamlined with a new online volunteer application. Online donations are integrated thru eTapestry.
In 2018, the LifeWire site was updated with a fresh online Impact Report section.
| Performance | WordPress Site | Benchmark |
|---|---|---|
| Google Mobile Speed: | 94 | |
| Google Desktop Speed | 100 | |
| Pingdom | 89 | faster than 87% of tested sites |
| WebPageTest Speed Index | 2,255 | median = ~4,493 top 10% = <1,388 |
| YSlow | 79 | average score = 70 |
| Web Page Size | 1.2 Mb | In 2017, average page size = ~2.4 Mb median page size = ~1.9 Mb |
| Web Server Requests | 34 | < 40 – 60 recommended |
Thank you so much for the fantastic job you have done on the LifeWire website! It looks awesome!!
Kelly Becker, development director, LifeWire
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