Accessibility

My work prioritizes accessibility, which also improves usability and search engine optimization. Contact me if your organization needs help with Web Content Accessibility Guidelines (WCAG) compliance. My WCAG (Level AA) Accessibility Evaluations start at $800 per site.

Your Partner for Accessible Websites

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PAVE responsive website

Client: PAVE

Scope of Work:
Front-end web development, Performance optimization, Rebranding, Security hardening, Visual redesign, WCAG 2.0 Accessibility

Team: Scott Marlow, Tami Vileta

The Challenge

Partnership for Action, Voices for Empowerment (PAVE) and the Military Parent Technical Assistance Center needed to modernize their websites to meet WCAG 2.0 accessibility standards. Simultaneously, the organization needed a more authentic visual brand to resonate with their clients: military and civilian parents and caregivers who advocate for children and youth with disabilities.

The Solution

Our team completely re-branded and refreshed their 2 websites. Starting with a deep-dive discovery process, Pinpoint took committees from both organizations through a collaborative process to arrive at a vibrant new look and feel for each site that provided a better user experience while maintaining rigorous accessibility standards.

Performance WordPress Site Benchmark
Google Mobile Speed: 76
Google Desktop Speed 100
Google Lighthouse Accessibility 90/100
Pingdom 78 faster than 87% of tested sites
WebPageTest Speed Index 1.180 median = ~3.519
top 10% = <1.388
Web Page Size 591 Kb In 2017, average page size = ~2.4 Mb
median page size = ~1.9 Mb
Web Server Requests 47 < 40 – 60 recommended

Seattle WordCamp 2017: Nov 4 – 5

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The annual Seattle WordCamp conference is coming up Nov 4 -5 at WA St Convention Center.

This is a great opportunity to improve your WordPress website skills. If you are available, here are some WordPress presentations from the schedule you may find interesting:

Saturday, Nov 4

10:00    Workshop: Learn to Use your WordPress Website
1:00        Mobile Accessibility
1:00      Get Google To Love Your WordPress Website
3:15      Design Tips for Non-Designers
4:15      User Research on a Budget

Sunday, Nov 5

10:00    Gutenberg & the Future of WordPress (covers the new Visual HTML Editor to be released this winter. Important!)
11:00     Content Doesn’t Grow on Trees – An Introduction to Content Strategy
1:00      Workshop: 8 Ways to Make Sure You Keep Blogging, Week After Week
1:00      Out of the Box: Designing and Developing for Accessibility in WordPress Templates
3:00      Practical WordPress Marketing for Nonprofits

I’ll be there all weekend, as a Community Sponsor.

Localized Community Websites

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Community Health clinic website screenshot
Graphic Design: David Owen Hastings
WordPress Web Development: Scott Marlow

International Community Health Services is a nationally recognized nonprofit community health center that provides affordable health care services to King County’s Asian, Native Hawaiian, and Pacific Islander communities.

In 2015, we upgraded the 300+ page site with a new mobile responsive design. New site features include:

  • improved information architecture, with custom menus and clearer calls-to-action
  • more dynamic homepage content
  • translation for multiple languages
  • font resizer and contrast toggle for visitors with disabilities
  • simple online contact form, social media integration
  • extended footer with Quick Links
  • overall improved accessibility and usability features

Creating Websites for Change

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Skills Inc aerospace manufacturing website
nonprofit aerospace manufacturing website

Client: Skills Inc.

Scope of Work:
Front-end web development, Performance optimization, Rebranding, Security hardening, Visual redesign, WCAG 2.0 Accessibility

Team: Scott Marlow, Charles Cotugno Photography, Tami Vileta

The Challenge

Skills Inc. is one of the region’s largest non-profit employers for persons with disabilities. One of the most respected aerospace manufacturers in Puget Sound. They are unique in their approach to diversity, inclusion, and leadership – adhering to two bottom lines: social and enterprise. Showing their diverse workforce in action as their competitive advantage informs all the brand work, including the website, designed by Pinpoint Strategic Communications.

Benchmarks New Site
Visitors 23%
Average Visit Duration 56%
Pages Per Visit 23% increase
Web Page Size 353 Kb
Web Server Requests  29

When we decided to take our website to the next level we turned to Marketing by Marlow. We use a very collaborative approach which includes our outside consultants, suppliers and vendors. Scott’s style of management and design meshes well with our team.

He brings a high level of expertise, competence and energy to the table while simultaneously listening to others. This is key to the conceptualization of any design and implementation process. He stays current with trends and technology.

Above all Scott is super easy to work with and he produces results. We think of Marketing by Marlow as an extension of our marketing and branding activity. We definitely think of Scott as a member of the Skills Inc. family.
Cheryl Roe, Director of Programs, Development & Marketing, Skills Inc.

A WordPress Solution for Every Situation

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screenshot senior care website

Visual Design by Emeritus Corporation
Project Management by FUSE IQ
Backend Development by Hipster Creative
Mobile Responsive WordPress Theme Development by Scott Marlow

A microsite for a corporate client to educate and communicate with seniors about living and care options.

A font-resizer and high contrast toggle help low-vision seniors, while the online chat link is visible only during operational chat hours to avoid confusion and frustration. An online form also makes it easy for visitors with only webmail to make contact.