Communications

Websites Within Reach

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Screenshot Dumas Bay Centre
Project Management: Cipalla Communications
Graphic/Logo Design: van den Berg Design
Photography: Chris Huss Photography
CSS/XHTML Web Development: Scott Marlow

My second website for the City of Federal Way: a redesign for Dumas Bay Centre, a retreat center owned and operated by the City. The new site features rotating images of the event venue, panoramic views of the meeting rooms, downloadable catering menus, and an open source Content Management System.

Dumas Bay Centre, a former convent, is an affordable event venue for all types of groups — from business meetings and craft gatherings to memorials and weddings. The event center overlooks Dumas Bay from a 12-acre natural setting with a waterfront gazebo and historic garden. Three meeting rooms can accommodate up to 98 event attendees. And up to 90 guests can overnight in 67 guest rooms.

Our team created a full marketing plan including a new website, brand identity and marketing materials. The work included a comprehensive advertising plan with ads in Bravo, MyWedding.com, the Federal Way Mirror, and other publications.

In Motion Marketing

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Kent East Hill In Motion

Team Lead: Susanna Tull Communications Consulting
Graphic Design: Peg Ogle
Communications & Social Media Consulting: Scott Marlow
Community Outreach, Market Research & Evaluation: Tiffany Crosby
Field Marketing: Mark Tull
Administration: Yukari Bettencourt

Last February, King County Metro hired our consulting team to implement In Motion, a community-based social marketing program to promote sustainable transportation. Following its three-step transportation demand management (TDM) model, the In Motion program encouraged residents of Kent (Washington’s sixth largest city) to reduce their drive-alone car trips over a 20-week period.

Highlights from Kent East Hill In Motion:

  • 7% of households responded
  • 190 participants (78%) pledged to reduce at least two drive alone trips per week; and 61% of those who pledged reported reducing their drive alone trips.
  • Over the 20-week program period, participants:
    Reduced: 4,595 drive-alone trips
    Saved: 105,443 miles; 5,272 gallons of gas; and 102,280 lbs of CO2
  • 90% of survey respondents report that they plan to continue their new drive-less travel patterns Continue reading “In Motion Marketing”

Pawstruck

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Pawstruck

Pawstruck (paw-struck) adjective: an immediate intense affection for a cat or dog.
noun: 1. a pet publication; 2. an animal welfare fundraising event; 3. an animal-related advertising campaign.

Jen and I found this affectionate cat climbing around our house. We were immediately pawstruck. We fed her for a few nights, considering pet adoption.

Our neighbor Kirsten suggested posting a Found Pet notice on the West Seattle Blog. Within a day, the cat and her owner were joyfully reunited.

So, I purchased the domain, www.PawStruck.com in memory of our favorite temporary guest. I’m not certain where I’ll find a home for this one yet, but I’m sure it’ll be love at first bite.