Nonprofit portfolio

Affiliate WordPress Website

Seattle CARES Mentoring website screenshot

Client: Seattle CARES Mentoring Movement

Scope of Work
Copyediting
Custom Photography
Front-End web development
Performance optimization
Security hardening
Search engine optimization
Visual design

Team: Cipalla Communications, van den Berg Design, Rebecca Sullivan Photography, Scott Marlow

Seattle CARES Mentoring Movement, one of 58 city affiliates, provides school-based mentoring programs for black youth, under a King County Best Starts for Kids grant. The organization needed to quickly re-launch a mobile-friendly website in preparation for a January gala, attended by Major Jenny Durkan and other city of Seattle stakeholders. The new site also had to coordinate with National CARES existing brand identity.

The new nonprofit website, powered by WordPress, was refined over several months. Features include: an event calendar, online mentor forms, rich custom photography & videography, social media & sharing integration, and SSL protection.

Performance Metrics

Performance WordPress Site Benchmark
Google Mobile Speed: 78
Google Desktop Speed 88
Pingdom 77 faster than 64% of tested sites
WebPageTest Speed Index 1,147 median = ~4,493
top 10% = <1,388
YSlow 76 average score = 70
Web Page Size 884 Kb In 2017, average page size = ~2.4 Mb
median page size = ~1.9 Mb
Web Server Requests 58 < 40 – 60 recommended
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Your Partner for Accessible Websites

PAVE responsive website

Client: PAVE

Scope of Work:
Front-end web development, Performance optimization, Rebranding, Security hardening, Visual redesign, WCAG 2.0 Accessibility

Team: Scott Marlow, Tami Vileta

The Challenge

Partnership for Action, Voices for Empowerment (PAVE) and the Military Parent Technical Assistance Center needed to modernize their websites to meet WCAG 2.0 accessibility standards. Simultaneously, the organization needed a more authentic visual brand to resonate with their clients: military and civilian parents and caregivers who advocate for children and youth with disabilities.

The Solution

Our team completely re-branded and refreshed their 2 websites. Starting with a deep-dive discovery process, Pinpoint took committees from both organizations through a collaborative process to arrive at a vibrant new look and feel for each site that provided a better user experience while maintaining rigorous accessibility standards.

Performance WordPress Site Benchmark
Google Mobile Speed: 76
Google Desktop Speed 100
Google Lighthouse Accessibility 90/100
Pingdom 78 faster than 87% of tested sites
WebPageTest Speed Index 1.180 median = ~3.519
top 10% = <1.388
Web Page Size 591 Kb In 2017, average page size = ~2.4 Mb
median page size = ~1.9 Mb
Web Server Requests 47 < 40 – 60 recommended
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Stopping Slow Websites One Nonprofit at a Time

DESC nonprofit website

Client: DESC

Scope of Work
Front-End web development
Performance optimization
Security hardening
Visual design
CMS Training

Team: David Owen Hastings, Scott Marlow

The Downtown Emergency Service Center (DESC) provides integrated services including housing, emergency shelter, crisis intervention and healthcare to thousands of homeless people.

Our goal: to redesign www.desc.org into a custom, mobile responsive, modern website that showcases the organization’s updated brand identity with bright, bold colors.

Performance Metrics

Performance WordPress Site Benchmark
Google Mobile Speed: 73
Google Desktop Speed 94
Pingdom 81 faster than 87% of tested sites
WebPageTest Speed Index 875 median = ~4,493
top 10% = <1,388
YSlow 84 average score = 70
Web Page Size 340 Kb In 2017, average page size = ~2.4 Mb
median page size = ~1.9 Mb
Web Server Requests 30 < 40 – 60 recommended
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Connecting Nonprofits thru WordPress

Whidbey Community Foundation website

Client: Whidbey Community Foundation

Scope of Work
Content strategy
Custom Photography
Front-End web development
Performance optimization
Security hardening
Visual design

Team: David Owen Hastings, Michael Stadler Photographs, Moore Ink, Scott Marlow

Whidbey Community Foundation, founded in 2016, is a grantmaking public charity that supports Whidbey Island nonprofit organizations through philanthropy, training and capacity building.

More than 750 community foundations operate in urban and rural areas in every state in the United States.

The new community foundation website, powered by WordPress, allows the organization to easily share fundraising, training and other news. A third-party portal by Community Suite provides additional tools for nonprofit listings and donations.

Performance Metrics

Performance WordPress Site Benchmark
Google Mobile Speed: 71
Google Desktop Speed 86
Pingdom 90 faster than 86% of tested sites
WebPageTest Speed Index 1,440 median = ~4,493
top 10% = <1,388
YSlow 82 average score = 70
Web Page Size 526 Kb In 2017, average page size = ~2.4 Mb
median page size = ~1.9 Mb
Web Server Requests 28 < 40 – 60 recommended
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One WordPress Theme. Endless Possibilities.

Bike Works mobile responsive website

Client: Bike Works

Scope of Work:
Front-end web development, Performance optimization, Rebranding, Security hardening, Visual redesign

Team: Penniless Projects, Scott Marlow

The Challenge

To rebrand the existing nonprofit’s WordPress website affordably.

The Results

To keep costs affordable, we built the new site design using the same HTML5 mobile responsive 2012 child theme (based on _Underscores). New full browser-bleed headers featuring custom photography help modernize the look and feel. While readability was optimized with an 1,100 pixel wide 2-column grid layout. Bold custom fonts and colors help distinguish the youthful brand.

Performance WordPress Site Benchmark
Google Mobile Speed: 72
Google Desktop Speed 87
Pingdom 89 faster than 77% of tested sites
WebPageTest Speed Index 2,211 median = ~4,493
top 10% = <1,388
YSlow 80 average score = 70
Web Page Size 1 Mb In 2017, average page size = ~2.4 Mb
median page size = ~1.9 Mb
Web Server Requests 38 < 40 – 60 recommended
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